Brighton Fashion Week - BFW 2011 - video Dailymotion

William Ranierifilm

Brighton Fashion week Founded in 2010, Europe’s first fashion week dedicate to sustainability.

Transcript

00:00I'm Jenny Davidson and I'm here at Brighton Fashion Week. Now this is only the second

00:20time that Brighton has had it's own Fashion Week. It's all very exciting.

00:27The Brighton Fashion Week launch party was just the first in a whole week of events showcasing

00:41the best of fashion from Brighton. The second night was a benefit gig in aid of the charity

01:04War Child featuring a whole variety of musicians including Brighton bass band The Agitator.

02:04There was a real buzz in the changing room as the models got ready for a show that featured

02:20everything from Marie Antoinette decadence to hip hop street style.

04:21I'm with Peter Jarrett, columnist, author, illustrator, man about town, gad about.

04:29Brighton Fashion Week has really become big this year, probably for the first time. What do you think this is doing for the city?

04:36I think it's doing a lot for fashion in the UK as well as Brighton. I think it's got legs and I think it's national.

04:45It's going to walk.

04:46I think so, it's going to walk.

04:50It's going to walk.

04:51It's going to walk.

04:52It's going to walk.

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05:00It's going to walk.

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05:12It's going to walk.

05:13It's going to walk.

05:14It's going to walk.

05:15It's going to walk.

05:16It's going to walk.

05:17I'm with Jocasta, who's just one of the many beautiful models who's been performing here

05:28tonight.

05:29Now, Jocasta, this isn't your first time modelling, is it?

05:31No, it's not.

05:32I've been doing Brighton Fashion Week since it was Brighton Frocks about four years ago.

05:38Do you enjoy modelling?

05:39Yeah, a lot.

05:40What's the atmosphere like backstage at Brighton Fashion Week?

05:43Manic.

05:44Absolutely crazy.

05:45Today was just incredibly stressful, but the outcome is just absolutely fantastic, so it's

05:51all worth it at the end.

06:00I'm with Vanessa Austin-Locke, who runs the publicity, the blog, the social media for

06:06Brighton Fashion Week.

06:07Tell me, Vanessa, what do you do?

06:10I'm a very lucky girl.

06:12I run a team of about ten amazing writers and photographers and some film-makes as well.

06:19We try and support the designers that come through Brighton Fashion Week by giving them

06:22lots of editorial, lots of promotion, lots of social media, fashion stories in Brighton

06:27and elsewhere in London and internationally as well, and we blog about them year-round.

06:42No!

06:49Finally, it was a night we'd all been waiting for, the couture catwalk show.

08:42Yeah!

09:08Jessie, you've come straight from your roadkill couture show, how are you feeling?

09:11Good. Good. I need a cold beer now. Super though.

09:16Was the reception what you were expecting?

09:18When you go out on the stage, you don't notice if people are standing up or not. You're so

09:23terrified with all the lights and everything that I didn't really notice, but I'm delighted

09:28that people liked it.

09:29You obviously got a lot of press coverage beforehand about how controversial this was

09:33going to be. Were you afraid of putting on? Were you afraid that there was going to be

09:36a negative response, protest?

09:38I don't really care what people think. This is a piece of work that I had to do, so I'm

09:43just delighted that people like it.

09:45It was all exceptionally stunning. Do you think it translates into a wearable look for

09:49every day? Is there a kind of ready-to-wear collection related to this?

09:55Do you know, absolutely. There is definitely a market for this stuff. I know people who

10:01would wear this. I'm not talking about people, you know, everyday people on the streets,

10:05but there are definitely, definitely people. I get approached all the time about jewellery

10:10out of bones and stuff. Absolutely, I'm sure. I'm opening up a shop, and I will constantly

10:17have stock in the shop out of things that I make, that I find or eat or whatever. Yeah,

10:24absolutely.

10:25Jess Eaton, thanks for talking to me. Absolutely stunning.

10:28You're welcome.

10:29Wonderful, my darling. Thank you.

10:30I asked the audience what they thought of the show.

10:33I didn't expect it to be so elegant, but I thought it was.

10:37Yeah, when I heard Roadkill, I was kind of thinking like Lady Gaga's meat dress for some

10:42reason, but then when it came out, it was really great, and it was a nice surprise actually.

10:46It was lovely.

10:47What were your favourite bits?

10:48Roadkill. I thought he was amazing.

10:51Sounds awful, but it's a great idea.

10:54Jess Eaton's headpieces were, oh my god.

10:56Would you wear a real fur?

10:58Well, I've got two.

11:00I didn't kill them.

11:02The people that have those sort of thoughts and that sort of creativity to create something

11:08like that is such a vision. I think it's amazing. I love it.

11:10And do you think there's a difference in Roadkill couture from wearing fur that's been bred

11:16specially?

11:17Yes, definitely. I mean, I prefer to wear the Roadkill, so the animals died by accident

11:25and used for fashion. It's a lot nicer when you think about it, you know?

11:36This is Lizzie Bishop, who runs Brighton Fashion Week. Now, Lizzie, this is only the second

11:41year that it's actually been a whole week. Did you expect it to become as big as it has

11:46done?

11:47Oh, goodness. No, no. Well, it just started off as a little catwalk show, and last year

11:52I said, let's just do a fashion week, and this year it's just so big. Brighton is the

11:57perfect place to host this because it's so creative. It's not something you'd see a normal

12:01catwalk started like that as Brighton frocks. It was a bit quirky. The out-of-the-norm designers

12:07who wouldn't normally have a chance at a catwalk show get the opportunity, but then we're going

12:12to have the couture show. Slick catwalk. Boom.

12:15And Brighton Fashion Week's obviously very different from, say, London Fashion Week.

12:19What's unique about Brighton? What does Brighton especially bring to fashion?

12:22We bring a lot of designers together in one show. They all pay a little bit of money.

12:27We half-sponsor them, and we put on one big catwalk show, so we have 12 designers showing

12:31at once, which shares the cost, and we promote them in front of a big audience. I don't think

12:36there's anywhere really doing that in the world, really. So we differ in the way we

12:41have different models. We have really crazy designers. We're really commercial as well.

12:46We want to offer everything for all, but I want to be the international platform for

12:51creativity and innovation and up-and-coming designers in the world. That's what I want.

12:55That's my aim.

12:56Small ambition.

12:57No, I'm going to do it in the next five years. You watch.

13:00That was absolutely stunning. We really are the most creative, the most cutting-edge city

13:05in the UK. Brighton Fashion Week. This has been Jenny Davidson reporting for Latest.tv.

14:07Are we good to roll?

14:08Yeah.

14:09Brilliant.

14:10I've forgotten your names already, sorry.

14:11Alice.

14:12Rosie.

14:13Alison Rosie.

Brighton Fashion Week - BFW 2011

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