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'Hard to Predict' Where AI Will Be in 6 Months
Fortune
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10/4/2024
Lili Cheng, Corporate Vice President of Microsoft AI and Research, chats with Fortune about building vs. buying AI systems, AI copilots, and the future of the advancing technology.
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Tech
Transcript
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00:00
Lily, I think what everyone is excited to hear about is you being on the AI front lines
00:05
at Microsoft.
00:06
So I want to start by talking about the big trends that you're seeing in AI models.
00:10
So what new capabilities in AI systems are coming soon that all of the people here, CIOs,
00:16
top tech people should really know about?
00:18
Well, it was great actually talking before, you know, being up here.
00:22
I think everybody's just kind of immersed in AI and how quickly things are moving.
00:28
And so, you know, in a way it's hard to predict what's going to happen in the next six months
00:33
even.
00:34
I mean, we see a lot of trends that you've probably seen over the last week or two, you
00:38
know, more types of conversation and media coming in, more asynchronous conversation
00:44
and the ability to do more complex tasks.
00:49
I think so far we've seen a lot of progress in some of our co-pilots at Microsoft, like
00:56
the GitHub co-pilot.
00:57
We've seen developers, I think today over 50% of all code in GitHub is AI generated,
01:04
which is kind of mind-blowing for a product.
01:06
It was one of the first co-pilots.
01:09
And we see the developers, probably 90% of developers, find that they can do their repetitive
01:15
tasks much more easily.
01:17
But still maybe 60% or 70% of what a developer does isn't coding.
01:22
It's really around collaboration and coordinating work, doing deeper thought.
01:28
And so I think one of the things that you're going to see AI looking at is how do we address
01:32
some of the real challenges that people have around getting work done, more of the complex
01:37
tasks.
01:38
And we'll continue to see progress, I think, in the, you know, more tactical tasks.
01:43
But I think you're going to see more workflows and workspaces, people collaborating and some
01:48
of these challenges being addressed.
01:51
What are some of the biggest challenges you have faced and that you're trying to solve
01:54
for at Microsoft?
01:57
It's interesting, like in a way, even at Microsoft, I think AI cuts across so many different groups.
02:03
So it's causing people to work together in a really different way.
02:08
So our whole company, I feel like, has just collapsed into, you know, a group of people
02:13
who have to take on more disciplines.
02:16
So the difference between like what a product manager does and a developer does, a machine
02:22
learning expert, a designer, somebody working with customers, we're just seeing a lot of
02:28
things merging together.
02:29
And I think that's partly because of the way AI is so general purpose and it's merging
02:35
like workflows, things that were vertically for, you see things wanting to combine.
02:42
So an example is we have a product that does sales, we have a product that does service
02:46
and customers are saying, well, sometimes my happy customers want to use a customer
02:51
service product, but then they want to buy something with the sales product.
02:55
And so how can we, how can I, as a, you know, somebody looking at technologies, make sure
03:01
that the systems interoperate a lot more because I don't want to have one system for this and
03:05
then a whole nother system for that.
03:08
Just the way companies are doing business, I think, is really being disrupted.
03:12
But even the way we're developing things at Microsoft, I can feel that myself, like who
03:16
should I hire?
03:17
How come this team, which felt way over here before is now, you know, right here and how
03:22
do we kind of move quickly and get everybody to coordinate better?
03:26
Yeah.
03:27
I think one of the themes that I've been hearing just from talking with people in this room
03:30
earlier today is that their companies are still not sure whether they want to train
03:34
the AI models from scratch, whether they want to build or buy.
03:37
What advice are you giving people these days?
03:40
Yeah.
03:41
So I run a product which is called Copilot Studio.
03:43
So that lets people create their own copilots.
03:46
And what we're advising companies is maybe start with a tool that is more of a SaaS service
03:52
that you can get up and running really quickly and try with your customers.
03:57
And then as you need to extend that, you can go to building your own systems.
04:02
One of the reasons I think we're advising companies to do that is, you know, it's hard
04:07
to hire AI talent.
04:09
And a lot of times by the time you build something, the system has changed and then you're kind
04:13
of reworking it.
04:15
So I think that would probably be my advice is, unless you have a really big AI team,
04:21
I would probably start with some of the more pre-built services and then customize that
04:26
as you need, because you'll get, you know, as we update things, you'll just get that
04:30
for free.
04:31
Yeah.
04:32
Now, we talked a lot also about company culture and branding and trust.
04:37
Trust being a big thing, company culture being huge, especially as you're saying, people
04:40
talking about skilling, hiring, upskilling.
04:43
How are you advising people on how to keep brand and company culture intact while shifting
04:48
to automation, both from an employee perspective and a consumer experience?
04:54
How are you building AI in a way that builds trust rather than breaks it down?
04:58
I think there's kind of a couple parts to that.
05:00
I mean, first of all, security.
05:03
I mean, someone here, we were talking about security.
05:07
Security and AI, I mean, there's so much happening, I think, on the security front.
05:13
And so you definitely want to make sure that your systems are secure.
05:17
That's kind of the foundation of trust, I think.
05:19
And then there's, you know, just, you know, there's kind of brand honesty, which might
05:26
kind of be a different variation of trust, you know?
05:31
So I think that with security, even with all our focus on AI, that would definitely be
05:42
our company's number one focus, just because we see so many bad actors using AI as well
05:49
as good actors.
05:50
So just a lot of focus there.
05:52
And again, I think that's kind of why I would recommend people, you know, you don't want
05:56
to build all of the systems yourself, because there's just a lot of work that goes into
05:59
managing secure systems.
06:02
And then as far as, you know, kind of maybe on the other side, one of the things that
06:06
we see a lot of people doing is wanting to have an agent or an assistant as your front
06:11
door to your company.
06:12
So, you know, in the old days, you had your website, or maybe the front door of your company,
06:18
which I don't think people really think of that as anymore.
06:21
So you might have, you know, an assistant that's out there helping people ask questions
06:28
or answer questions, and just what is the persona of that?
06:31
How does it build trust?
06:33
How does it keep, you know, data secure and things like that?
06:38
You know, how are those experiences engaging and meaningful to people?
06:42
So there's just a lot of different aspects from low level security to privacy and responsible
06:49
AI to just the way your system's interacting.
06:52
You mentioned bad actors, and I want to talk about that because I think that's a lot, there's
06:57
a lot of scariness out there.
06:58
What are some of the biggest examples of bad actors or any pitfalls you really see for
07:03
relying too heavily on AI?
07:05
I mean, there's probably a couple different levels.
07:11
I mean, probably the thing that you hear a lot about with consumer systems is just, you
07:16
know, what are you doing with my data?
07:17
That's the thing that we hear the most from companies, like, are you leaking my data out
07:22
to a model?
07:25
Are the things that my customers say, does that go into making a model smarter?
07:29
So like at Microsoft, one of the first things that we did is we took the open AI model and
07:33
we definitely made it so that companies could upload their own proprietary information and
07:39
their customer data and keep that separate from the public models.
07:43
And that combination, I think, has been really great for people and really critical.
07:49
For us, like, you know, we manage companies' email data and things like that.
07:53
So obviously, if we were looking at your data or using it, like, people wouldn't use our
07:57
tools.
07:58
So that's just been a really foundational piece of the work that we've been focusing
08:04
on.
08:05
So I love that you have guardrails around that.
08:07
How do you advise companies that are trying to make these guardrails and these regulations
08:13
and rules within how they look at AI?
08:16
How are you thinking about that at Microsoft?
08:18
Well, I think what we would do is, again, it kind of depends on what level of the service
08:23
you do.
08:24
So if you use the SaaS services, which is kind of what I was recommending earlier, a
08:28
lot of those are kind of built into the system.
08:31
So, you know, what we would allow an administrator maybe to control if you were using these services
08:37
inside your company, like we're definitely, you know, letting admins control that.
08:43
And then as you kind of go down the stack, you can customize that more yourself.
08:48
And I know this dinner is about Gen AI, and we're going to talk about that.
08:51
But what is what is next?
08:53
What's up and coming?
08:54
What's on your radar?
08:56
I think the thing that I would really love to see are more systems like the system that
09:01
we built with GitHub, which is, you know, where we're really seeing real productivity
09:07
and job satisfaction coming from the people that use the system.
09:11
So in GitHub, we're seeing that both from the programmers using the system, as well
09:15
as their managers.
09:17
And like I said before, for like easy tasks that you would just want to do more repetitive
09:21
tasks that you want to do more easily and more sophisticated tasks, GitHub is kind of
09:26
unique because it has a lot of public data and people have kind of put a lot of their
09:32
work history into a system already.
09:34
So you're not starting fresh.
09:36
We're starting to see that also with other verticals like customer support or for a whole
09:42
company.
09:43
We're starting to see that where you have all your documents, your email, your meetings
09:47
and things like that.
09:48
How do you how do you really well, maybe let me take a step back, like I think the advantage
09:53
of Gen AI is that it can deal with conversation data, very unstructured information that you
10:00
couldn't do before.
10:01
So, you know, I worked on conversational ad when you kind of had to manually do a lot
10:06
of this.
10:07
And so it's kind of a miracle in a way that it exists and it's just been a crazy last
10:12
two years.
10:13
But I think a benefit for a company is taking all that information that was very unstructured
10:17
either to do a sales call or to just run a meeting in your company and be able to
10:22
take to get more information out of that.
10:25
So people can be more productive.
10:27
And so we've just been focused on that.
10:29
It's it's it's it's been great to see, but we're definitely just starting.
10:33
Yeah, I know.
10:34
And there's so much more to do, I feel like, and as Andrew said, it's going so fast.
10:38
So thank you so much, Lily.
10:39
And we will leave time for questions for Lily once we sit.
10:43
So thank you.
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