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DraftKings to Launch Shared Wallet for Betting in 2024
SportsGrid
Follow
9/18/2024
Category
🥇
Sports
Transcript
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00:00
What is this the latest on this shared wallet?
00:06
I know that you have brought it up before.
00:07
We probably should explain people what that could potentially mean for
00:10
people who are betting on horse racing and especially doing it on
00:14
draft Kings.
00:14
They may not be used to that.
00:15
Yeah, for sure.
00:17
Craig and what the shared wallet is it allows you to deposit once and
00:22
use the same funds across all three of the the main verticals that the
00:27
sports books in, you know, obviously where it's legal that they offer.
00:32
So sports betting horse racing and online casino DraftKings has been
00:37
working on that shared wallet technology for for over a year now based
00:42
on my conversations with with the DraftKings executives over the last
00:46
several weeks and months and they plan to roll that out in the first
00:49
half of next year spring to early summer.
00:53
I was told that that shared wallet will be rolled out across the
00:57
DraftKings properties.
00:58
FanDuel is the only online sports book to offer that shared wallet right
01:04
now across its sports betting and horse racing platforms.
01:08
And we've seen just how successful that extra bit of technology has
01:13
been for FanDuel.
01:14
They touted record number of dollars bet through the Triple Crown with
01:20
the Kentucky Derby, Preakness and the Belmont legal sports betting in
01:26
Kentucky certainly helped elevate and boost those handle figures that
01:31
we saw with the Kentucky Derby.
01:32
So DraftKings now is planning to to roll that out in the first six
01:39
months of next year.
01:41
DraftKings did tell me that they were the most popular app, the most
01:45
downloaded app on Kentucky Derby Day.
01:47
They made a heavy investment with the New York Racing Association to
01:51
sponsor a couple of races up here this past summer, which they told me
01:56
provided a big boost in handle.
01:58
They didn't give me any exact dollar amounts, but they did say that that
02:03
promotional effort that marketing effort did pay dividends for them.
02:07
So they're expecting this shared wallet that ease of use deposit once and
02:12
have that ability to use the same funds across all of the different
02:14
verticals.
02:15
They do expect that to be a big boost in business and in handle across
02:20
those platforms for them.
02:22
And we'll see that in the next six or nine months.
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