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DraftKings Explores Prediction Markets Amid Legal Dynamics
SportsGrid
Follow
3/15/2025
Category
🥇
Sports
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00:00
Of course, one of those books that you alluded to, DraftKings, where its CEO Jason Robbins has
00:05
commented recently on the prediction markets. He's bullish on these prediction markets and is
00:12
watching actively just where all of this goes from a legal standpoint to potentially
00:17
add this to the DraftKings sports book. What do you expect to see happen here?
00:21
Yeah, it's really interesting because DraftKings is one of those companies that basically fought
00:25
for years to get sports betting legal. They started off as a fantasy sports platform and
00:29
they've put in all this work, all this money, all this investment. You have to go to the states and
00:34
get legalized, send them fees, taxes, everything. But now you have this alternative model that's
00:39
popped up where you don't have to do any of that, at least so far. You can be in all 50 states and
00:43
offer a product very similar to sports betting that is, again, not subject to the same rules,
00:47
taxes, regulations. So initially, when this popped up, you had investors thinking about
00:53
FanDuel, thinking about DraftKings, thinking about BetMGM, these companies,
00:56
seeing this as increased competition for them that was not subject to the same rules.
00:59
But now what you have here is it came out this week that DraftKings has actually filed to do
01:04
this same prediction model where they would be essentially taking bets, but not legally taking
01:11
bets. It's allowing people to buy into an investment. So you alluded to Robin's comments.
01:15
He said in the past, kind of on the fence, like, oh, it's something we're looking at. We see it
01:20
as more of an opportunity than a risk. So if, in fact, these markets are allowed to persist,
01:26
we see a company like DraftKings already wanting to get ahead of the game. We saw a similar thing
01:31
with Fantasy Sports last year when pick'em models were under scrutiny. The game's popularized by
01:36
prize picks and underdogs, which a lot of people were saying is basically just sports betting.
01:40
DraftKings got in on that as well, offering a similar product. So it's no surprise to see them
01:45
getting ahead on prediction markets as well. Again, this would allow them to basically offer
01:49
sports betting in states like Texas, California, Florida, states that don't have it where there's
01:54
a huge market for it. So it's no surprise to see them getting into it. But it will be very
01:59
interesting to see how it all checks out at the end of the day. We'll have to see what the CFTC says.
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