When To Change Your Hypnosis Niche (and When Not To)

Scott Jansen - Conversational Hypnosis & Business

Transcript

00:00On today's video guys, let's talk about the idea of changing your niche.

00:02We've got a lot of videos where I talk about how to research your niche,

00:05what a niche should be, the red ocean, the blue ocean.

00:08But what if you've decided, hey, you know what?

00:10I'm done with this niche or it's not making me enough money.

00:12I want to scale.

00:13What should I do?

00:14Is changing your niche really the right thing to do?

00:17Well, if you're just about to decide or you want to do it in the future,

00:20please watch this video because I'm going to point out the reasons

00:22why you do not want to change your niche.

00:24What to look for that will tell you not to change the niche

00:27because I don't want you to leave a ton of money on the tables, guys.

00:30Don't change your niche yet.

00:32Watch the rest of this video.

00:33It could be the most important video that you watch that I've put out so far.

00:36So all in all, guys, every hypnotherapy business is different.

00:39I'm not saying whether you should change your niches or not.

00:42But guys, there are three or four main things you want to look out

00:45before you do decide that I want to go through now.

00:47So guys, don't change your niche too quickly

00:50if you're seeing these things right here.

00:52Emotions is a huge one.

00:54I see a big issue with therapists and coaches changing their niche

00:59because of how they're feeling.

01:01We're going to have good days in business.

01:02We're going to have bad days in business.

01:04Don't let your emotions blind you to what's really going on.

01:07Do not change your niche based on emotion.

01:09Like one day you wake up and say,

01:11I'm really excited about this niche.

01:12You go for it.

01:13Everything's good.

01:14Four or five days later, maybe you didn't get any clients.

01:16You didn't make any money.

01:17You're a little bit stressed out.

01:18You wake up and you think, you know what?

01:20I want to change my niche to something else.

01:22Over the entire month or two months,

01:23you've jumped and jumped and jumped

01:25from niche to niche before long.

01:26You've done this half a dozen, if not a dozen times.

01:29Your emotions play a big role in business.

01:31It's one of the things I tell people

01:32to take your emotions out of things.

01:34So if you're taking your emotions out of things,

01:36what's left in regards to the niching?

01:38Well, it comes down to this.

01:40I would say nine times out of 10,

01:42the reason a niche is not working

01:44outside of the research phase,

01:45which is all of the most important thing you do,

01:47but it comes down to inputs and outputs.

01:49What are you actually doing?

01:51Or what have you done over the last 30 days,

01:5360 days, 90 days?

01:54Have you actually put the effort in

01:56to make that niche work?

01:57Nine times out of 10,

01:58when I ask therapists and coaches this,

02:00I ask them to look at their schedule,

02:02what they've done.

02:03We have this weird idea that

02:04if I've just done one or two posts for the week,

02:07that's enough.

02:07Or I had one YouTube video go up

02:10on YouTube for the month.

02:11That's enough.

02:12I think people underestimate,

02:13therapists especially,

02:14underestimate the amount of work it takes

02:16as far as how much effort and marketing

02:18I've got to put in to get clients.

02:19And unfortunately,

02:20most therapists and coaches

02:21don't want to put in the effort,

02:22and that's fine.

02:23But if you're really keen on growing that business,

02:26and you're looking at wanting to change your niche,

02:27you have to take a step back

02:29and be honest with yourself.

02:30Okay, have I exhausted all the possibilities?

02:32Did I really post as much as I could have?

02:34Or was I really, really lazy?

02:36What have I done?

02:37If I look over the last 30 days,

02:39and my goal was to make 10 grand,

02:41but I did one post on Monday,

02:43took four days off,

02:44uploaded a podcast on a Saturday,

02:47had one YouTube video go up

02:48that really wasn't any good.

02:49Then I just sat back and did a lot of mindset.

02:52I prayed to the universe.

02:53I spoke to, you know, the energy

02:56and tell me to bring in clients.

02:57I went and did another course.

02:58I had some downtime

02:59because I was feeling burnt out.

03:01Was that the best use of your time, guys?

03:03So I have not seen a therapist,

03:05especially in our program yet,

03:06that has put in bulk amount of work.

03:08And I mean, posting religiously every day,

03:10the schedule that we give them,

03:12that has failed at this.

03:13Maybe the niche has not brought in enough money,

03:15and that's a good time to change it.

03:17As long as you're committing to doing the work

03:19to make that niche work,

03:20to make that niche profitable,

03:22to make sure that niche

03:23and you're exhausting every possibility.

03:25Most therapists and coaches don't,

03:26and they're naive enough to say they have,

03:28even when the work's not there.

03:30We have so much competition in this market, guys.

03:32The only therapists that are going to make it

03:34are the ones that are willing to put in the effort

03:35and the work into the marketing, hands down.

03:37You can be the most qualified therapist

03:39or coach in the world,

03:40but if you're the only one who knows it,

03:42you're not going to make money from that.

03:44If you believe the idea

03:45that clients are going to come

03:46kicking down your door

03:47because you handed out a couple of business cards,

03:49or you posted one testimony,

03:50or you did one Facebook Live last Thursday

03:54and sat back and waited,

03:55it's not enough, guys.

03:56So challenge yourself with your inputs.

03:58The more inputs I feed into the machine,

04:00the more outputs I should get,

04:02and you want to track all these things, guys.

04:04And this is where the emotional stuff comes into it,

04:06because you're going to have good days and bad days.

04:08You're going to have good weeks and bad weeks.

04:09You're going to have good months and bad months.

04:11I have them too.

04:12But if you take your emotions out

04:14and look at things logically and track things,

04:16you can see where things are going bad.

04:18I notice in myself

04:19that as my income in my training company goes down,

04:22I can always go back and look at the inputs,

04:24say, oh, hang on.

04:26No wonder my inputs, my outputs went down.

04:28Instead of doing my normal one YouTube video live per day,

04:31I only did two that week,

04:33and I did nothing on that week.

04:34I was lazy on this day.

04:36I did no sales calls this day.

04:37No wonder my income went down.

04:39But if I look at my most profitable months,

04:41I've done the most amount of work.

04:43It's just inputs and outputs,

04:44to use a therapeutic term, guys, cause and effect.

04:47So be very, very careful making decisions

04:50based on the emotions.

04:52Look at your numbers.

04:53Look at your metrics, guys.

04:55The next thing is,

04:55how did you come up with your niche, guys?

04:57Did you research it?

04:59There's no point changing from one niche to another

05:01if you're going to follow the same system,

05:03which is I'm just going to pick a niche

05:05based on what everybody else is talking about

05:07or what I feel like I've aligned to

05:10or what the universe has downloaded into my head

05:13or something crazy like that.

05:14Not to say those things can't work, guys,

05:16but when it comes to a niche and a business,

05:18a research goes into it.

05:19We've got to look at the research.

05:20What does the audience want?

05:22What do real potential clients want?

05:23Where are they?

05:24What are they looking for?

05:24What's the words they use?

05:25Are they in enough pain?

05:27Is it a niche where they can put up with it?

05:29That's a very dangerous thing.

05:30Or is it a niche where they can't live

05:32without a solution?

05:33They're the niche you want to go for.

05:34Now, I've talked about blue ocean

05:36and red ocean niches before.

05:37If you go back a couple of videos,

05:38you'll be able to see that.

05:39So I'm not going to talk about it here.

05:40How did you come up with your niche?

05:42If you did the research properly

05:43and that niche fails, fine.

05:45But make sure you follow the same research

05:47for the next one.

05:48But also, look back.

05:49Inputs and outputs.

05:50And before that,

05:51is there a lot of emotional invested in this?

05:53Okay, if there is, think again, guys.

05:55Don't change it too quickly.

05:57Last thing is shiny object.

05:58I've talked about this before.

06:00Guys, let me just say this.

06:02Business gets boring.

06:03Doing the same thing each day,

06:05even if that thing is working over and over,

06:07gets extremely boring and tedious.

06:08What our mind tends to do

06:10is go away from boredom

06:11into that shiny object.

06:13You see another mentor bring out a program.

06:15Another event comes out.

06:16Another type of funnel or website app

06:19comes out or something like that.

06:20And everybody jumps on board.

06:21And what's crazy is once they jump on board,

06:24even when things are working,

06:25they forget all the things that are working

06:27because it gets boring and tedious,

06:28which is bound to happen.

06:30Go to this new shiny object.

06:31It doesn't work.

06:32Then they can't figure out where they were before.

06:34If they do go back to what was working before,

06:36it's changed and things have moved on.

06:38You've got more competition.

06:39It no longer works.

06:41One thing I tell all my students is,

06:42and it's quite a stupid thing to say,

06:44but it's true.

06:45You'll know things are working the best

06:46and you'll be making the most amount of money

06:48when you're doing the same thing each day

06:50and it gets extremely boring.

06:52Now, people sure are going to say,

06:53well, if I enjoy what I do each day for my work,

06:56I'll never work a day of my life.

06:58That's fine.

06:58But that's just a cliche saying.

07:00I can admit it.

07:01I tell my students all the time.

07:02Here I am on a Sunday recording YouTube videos.

07:05This is not the highlight of my week.

07:06It's not the highlight of my day.

07:07I've done this so often.

07:08It's so boring.

07:09But it's part of my schedule.

07:11And I religiously stick to that

07:12because I know the output from this

07:15is going to be a very positive thing.

07:17I'm going to have more time for my students,

07:19more income for my company,

07:20gives me more time to do other things for my students.

07:23It's just a win-win for everybody.

07:25I'm never looking for what is the fun,

07:27shiny object thing,

07:28because that tends to be the thing that's not working.

07:29Once you know what works, guys,

07:31as far as your social media,

07:33sales calls, getting clients,

07:34just repeat those things every day.

07:36Shiny object thing, guys,

07:37if you keep jumping and jumping,

07:38it's as bad as niche jumping.

07:40It's as bad as following your emotions.

07:42It's as bad as not tracking.

07:43You might as well throw the towel in

07:44because it's never going to work, guys.

07:46So all in all,

07:47don't be too quick to change your niche.

07:49Is it an emotional change?

07:51If it is, be wary.

07:52Have you really done the inputs and the outputs?

07:54Are you tracking these things?

07:55Have you done enough work?

07:56Have you done everything you can possibly

07:58to exhaust that niche?

08:00If not, go back and do it.

08:01How did you find that original niche?

08:03Did you research it or did you just guess?

08:05Lastly, avoid shiny object, guys.

08:07Now, these are pretty obvious.

08:09People are going to look at this,

08:10I've heard all this before,

08:11Scott, I've done all this, it's still not working.

08:13Trust me, be honest with yourself, guys.

08:16Don't change your niche too quickly.

08:18The inputs and outputs

08:19and what you've really done per week

08:21is probably the most important part.

08:23Make sure you've exhausted that niche

08:24before you change it

08:25because you could be just on the cusp

08:27of some great income,

08:29a great business model,

08:30something amazing happening

08:31in your business, in your life.

08:32Then you let it go, you get complacent,

08:34you jump from niche to niche, shiny object,

08:36and you miss out on the lion's share of income, guys.

08:38So, thanks for watching.

08:39Hopefully that was helpful.

08:40See you in the next video.

08:42Hey everyone, Scott Jansen here.

08:43Thanks for watching the video.

08:44So just before you go,

08:45make sure you've headed over to our website

08:47and you've got access

08:48to some of our free training programs.

08:50All you have to do is come over

08:51to scottjansen.com.au,

08:53come over to our business program,

08:55click on free programs, guys.

08:57And what we're doing is giving away

08:58some free conversational hypnosis

09:00and business trainings.

09:01This is well over 10 hours, guys.

09:03And as you can see, we're giving you 100% off,

09:05completely free.

09:06Keep it for life, guys.

09:07You can go through things

09:08from our advanced conversation hypnosis training,

09:11some content and intros

09:13from our 100K coaching program,

09:14some sales stuff,

09:15some free masterclasses.

09:17There's a ton of stuff here, guys,

09:18that's going to help you

09:19not only become a brilliant therapist,

09:21but also a real master of your business.

09:23Thanks for watching.

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