This ALMOST Ruined Her $55,000 P_M Hypnosis Business (I Warned Her...)

Scott Jansen - Conversational Hypnosis & Business

This ALMOST Ruined Her $55,000 P/M Hypnosis Business (I Warned Her...)

Transcript

00:00So I had a chat with one of my students during the week

00:02and it was an interesting conversation.

00:03I thought I'd bring it up here

00:04and I have asked permission and they said, it's fine.

00:06So she's hitting around the 50 to $55,000 per month

00:10pretty regularly, which is awesome.

00:12But then she came on via messenger

00:15and she had a chat to me.

00:16She asked a couple of questions.

00:17I congratulate us a lot of money you're earning.

00:18And she said this, which made me cringe.

00:21And I had to instantly stop the conversation

00:23and basically put her in a place.

00:25What I basically said was that I'm earning about 50, 55,

00:28sometimes a bit less,

00:28sometimes a little bit more per month.

00:30What I'm thinking of doing is adding this, this, this,

00:34taking this out, adding this,

00:35charging for my strategy calls,

00:37adding another website, another funnel.

00:40And I remember in the message,

00:41I just basically wrote, stop, stop, stop, stop, stop.

00:44The worst thing you guys can do,

00:45and this is the conversation I had with her through messenger

00:48the worst thing we can do,

00:49and I found myself doing this a lot.

00:52The worst thing we can do when things are going right

00:54is to touch what's going right and start to screw things up.

00:58A lot of people think that if I'm making good money,

01:00if I start adding things, I'm not saying don't do more,

01:02we'll talk about that in a moment,

01:04but adding various business funnels,

01:06adding various business systems,

01:07adding this and duplicating this

01:09and moving the elements around

01:11that basically got you to the dance in the first place,

01:13as my dad would say,

01:15you will start to screw things up.

01:16The worst thing you can do when things are going well

01:19is start to play around and touch it.

01:21Why? Because you'll make it worse

01:22and you'll destroy the whole thing.

01:24So what I told her is leave the system as it is.

01:29You should be able to track

01:29exactly where this money is coming from.

01:31Is that the case?

01:31She said, yes.

01:32Do you know where your audience is?

01:34Yes.

01:35Are you crystal clear on your niche?

01:36Yes.

01:37Are you good on the strategy calls?

01:38Yes.

01:38And I said, well, why touch any of it?

01:40The only thing you should be doing

01:42is just drawing more attention,

01:44bringing more people into this system,

01:46which is basically do more social media.

01:49If you're earning $55,000 per month

01:52and you're doing, I don't know,

01:54five videos per week on YouTube,

01:56double it, start doing 10.

01:58These are the things you should be taking more,

02:01putting more attention on and doing more of.

02:03You want to do more of the things to grow the audience,

02:06for them to be able to see this funnel,

02:08to be able to see what you're offering,

02:10to be able to see the option to draw a strategy call,

02:12to be able to see you as an expert.

02:14Don't screw what's going on behind the scenes.

02:17Touching the system to think it'll make it better or faster

02:20or be able to track more money

02:22will actually do the opposite.

02:24So guys, as a big business rule,

02:26and again, I find myself doing this,

02:28my ego kicks in a bit,

02:29when things are going great,

02:31just do more of the things that made it great

02:33in the first place.

02:34And it's always going to be doing more social media.

02:36You'll never get less by doing more, guys.

02:38So I know if I'm scaling, what do I do?

02:41I touch the system.

02:42My system is actually very, very simple.

02:44These are behind the scenes system

02:46that makes my company work.

02:47What I do is just increase the social media.

02:49I make more videos.

02:51I spend more time on social media answering questions.

02:54I post every, instead of every three hours,

02:56I might do every two hours.

02:57I work an extra day.

02:58I take less time off.

02:59Whatever it is to scale.

03:00My scale is always,

03:03that's what I explain to them,

03:03my scaling idea is always,

03:05I'm just going to do more of the things

03:07that bring more of an audience

03:09to see what I'm offering.

03:11That's it.

03:11And as a matter of fact,

03:13I'm always looking for ways, if it's possible,

03:15I'm just looking for a side glance,

03:17almost like a bird's eye view.

03:18Is any part of the system making this slower

03:21than it needs to be?

03:22It doesn't mean I'll go and touch it.

03:24But sometimes I might be able to tinker

03:25with just something small

03:26to make it more user-friendly.

03:28I know when I first started this company,

03:30I had so many different offers.

03:32I had so many different types of audience.

03:33My niche wasn't really correct.

03:34I was offering too many trainings.

03:36And all of these things were all directed

03:37into just this mishmash of systems.

03:40And I wonder why everyone found it confusing

03:41to even enroll into one program.

03:43So I took a step back.

03:44I made it really, really simple.

03:45And if you want to call it a funnel, that's fine.

03:47All we do is a shit ton of social media,

03:50as you guys know,

03:51make a ton of videos

03:52and make it give away a lot of free value.

03:54Always thinking about ways we can give more free value,

03:56just like this video.

03:57And I'm always pointing it towards,

03:59we have what is called an on-season or an off-season.

04:03If I'm having an off-season,

04:04off-season is when we're not teaching ACH,

04:06Advanced Conversational Hypnosis,

04:08our training program.

04:09And again, yes, we are teaching that.

04:10Coming up in January, guys,

04:11there's a link below.

04:12A lot of you guys have been asking

04:13to be able to enroll in that right away.

04:14That's not what this video is about.

04:16So when I'm on-season, when I'm on,

04:18I'm directing all my social media

04:20towards that one training program.

04:23When I'm not teaching something live,

04:25I open it up to,

04:25hey, here's my website.

04:27Now you can take a pick

04:28of all the different programs I have.

04:30But that's as complex as the system gets.

04:33I don't have multiple this and multiple that.

04:35And what this allows me to do, guys,

04:36and I was explaining to my students,

04:37it stops things collapsing.

04:39I think the big reason why a business collapse,

04:41because they make it too confusing.

04:43There's too many systems.

04:44When there's too many things going on,

04:47all it takes is one thing to collapse

04:48and like a domino,

04:49everything starts to collapse.

04:50So my business systems,

04:53I've got students in a 100K catching program,

04:53extremely simple.

04:55And if something does break,

04:56it's easy to see what is breaking.

04:58So all in all, guys,

04:59the moral of the story

05:00when I was talking to my student is,

05:02if you're making good money right now,

05:04don't touch the system,

05:05just increase the inputs.

05:07The inputs is the social media,

05:08thus increase the inputs.

05:10You get more people to see what you're offering.

05:12The outputs will increase as well.

05:14Now, if your thing was,

05:15I can't even get my first client,

05:17more than likely,

05:18you don't have a system.

05:20A system, having a system

05:21is just as important as not touching it

05:22when it's working.

05:23You need something.

05:25It's quite interesting that

05:26when people join the 100K coaching program,

05:28and I was talking to students about this,

05:29having a laugh,

05:30but it's really, really true.

05:31Now maybe sit back and think.

05:32Our first set of modules in week one

05:35is all about building the system.

05:37It's a big week one.

05:38We're building everything.

05:39We're finding the niche.

05:40We're getting your prices,

05:41your packaging, your MOS,

05:42building all the systems,

05:43building all the infrastructure for social media,

05:46getting your strategy course group ready,

05:48get your future value deck ready,

05:49proposal set.

05:50It's a big, it's basically the setup.

05:52It's really all the boring stuff, guys.

05:54Hardly anyone watches that week.

05:55They wait till week two,

05:56because week two is all about getting paid clients.

05:58We get straight into how to use social media.

06:00And they'll use social media for a while

06:02without having built anything in week one,

06:04and then turn around and say,

06:05well, Scott, it's not working.

06:06And it's very easy for me

06:07to go through their social media,

06:09and say, well, that's not set up right.

06:10Where's this thing?

06:11No link here.

06:12This isn't set up right.

06:13Where's the strategy call script?

06:16Where's the future value deck?

06:17Have you got that ready?

06:18I don't even know your prices.

06:19I can't even see what your niche is.

06:20You haven't changed the banner.

06:21And it's quite interesting to see

06:22that the reason why businesses are failing

06:25is because there is no system.

06:26So again, if you don't have clients,

06:28you need a system.

06:29Believe it or not,

06:30there are 68 systems in a hypnotherapy business, guys.

06:3268 systems, just even at a basic level.

06:35If one of those things is broken or is off,

06:38the rest won't work.

06:39So don't be too quickly,

06:40too quick and too much of a haste

06:42to get into just, I want paid clients.

06:44You need the infrastructure and the system

06:46to be able to support getting those clients.

06:48And again, as I said to my students,

06:50when things are going amazingly,

06:52don't touch the system,

06:53don't add things to it because you'll screw it up.

06:55You'll touch the wrong thing

06:56and move the wrong thing,

06:57take this out, all of a sudden it will collapse.

06:59And you go from 55 grand a month

07:00all the way down to zero

07:01and wondering what the hell happened.

07:02Instead, do more social media, guys.

07:04Get more eyes on your offer

07:06and that's how you scale, guys.

07:07All right, bye for now.

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