Looking sharp Italian gymnastics silver medalist sponsored by Parmesan cheese

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00:00Georgia Villa, one of Italy's most promising gymnasts, has found herself in an extraordinary

00:05position, not just for her remarkable achievements in the sport but also for the unique sponsorship

00:10deal that sets her apart.

00:11Villa, who recently secured a silver medal at the 2024 Paris Olympics, has been sponsored

00:17by none other than Parmigiano-Reggiano, the iconic Italian cheese, a partnership that

00:22beautifully marries her athletic prowess with a beloved symbol of Italian culture.

00:27Villa's journey to this point has been nothing short of inspiring.

00:31Born in 2003, she was introduced to gymnastics at the tender age of three when her mother

00:35enrolled her in classes to channel her abundant energy.

00:39From the very beginning, Villa was captivated by the sport.

00:42''I had just started nursery school, but I immediately understood that I would love that

00:46sport with all my being,'' she once said, recalling how she would eagerly race to the

00:50gym after school, still dressed in her pink apron, to immerse herself in the world of

00:55gymnastics.

00:56Her natural talent, combined with an unyielding work ethic, quickly set her on a path to greatness.

01:02By the time she was 11, Villa was training at the prestigious International Academy of

01:06the Italian Gymnastics Federation in Brescia, a hub for the country's top gymnasts.

01:12Over the years, she honed her skills, becoming a key member of Italy's national team.

01:17Her breakout moment came in 2018 when she won gold at the Youth Olympic Games, solidifying

01:22her status as a rising star in the sport.

01:25In 2019, Villa added to her growing list of accomplishments by winning a bronze medal

01:30at the World Championships, an achievement that caught the attention of sponsors.

01:34By 2021, Parmigiano-Reggiano, the famous cheese consortium, approached her with a sponsorship

01:40deal.

01:41The partnership, which was officially completed in 2022, was not just about promoting a product.

01:47It was a celebration of Italian excellence, passion, and authenticity, qualities that

01:52both Villa and Parmigiano-Reggiano embody.

01:55Impreza eSport, the marketing agency representing the cheese brand, expressed their excitement

02:00in a 2021 statement.

02:02A new face is added, as a testimonial, to the prestigious team of Parmigiano-Reggiano.

02:07The young gymnast Georgia Villa, 2018 champion of the Youth Games and one of the most promising

02:12athletes in her specialty at an international level.

02:15The very young athlete, spearhead of the national rhythmic gymnastics team, has in fact become

02:20the brand's new ambassador, with all the enthusiasm and freshness of her splendid age.

02:26For Villa, the partnership was a natural fit.

02:28Since I was a child I have always loved this fantastic product, a symbol of Italian excellence

02:33and culture, she said.

02:35From today, being able to collaborate with them makes me extremely proud and charged

02:39to face future challenges.

02:41Her genuine connection to the brand has resonated with fans, who have seen her share moments

02:45on social media, posing with the iconic wheels of cheese produced in the traditional regions

02:50of Parma, Reggio Emilia, Modena, and parts of Bologna and Mantua.

02:56But while the cheese sponsorship has been a fun and unique aspect of her public persona,

03:00Villa has never lost sight of her primary goals in gymnastics.

03:04Now 21, she remains as focused as ever, driven by the desire to push her limits and achieve

03:09greatness.

03:10Reflecting on her journey, she acknowledged the sacrifices required to reach the top.

03:16Every single day has been a personal achievement, she said in a 2022 interview.

03:20There have been many sacrifices that I have had to face, but I have received a lot of

03:24satisfaction which time after time has given me the energy needed to face future challenges

03:29that lay ahead of me.

03:31Villa's passion for gymnastics is palpable.

03:33I love gymnastics so much because it allows me to always be in motion, she explained.

03:38It is also a wonderful method to let off steam and release all the energy I have in my body,

03:43and to always be in a group and in company even if gymnastics is fundamentally still

03:47an individual sport.

03:49I also love the fact that it pushes me to try to overcome my limits by improving every

03:53single skill.

03:54Her determination and resilience have paid off, culminating in her recent silver medal

03:58at the Paris Olympics, marking Italy's first Olympic team medal in gymnastics since 1928.

04:05This achievement, according to Villa, is the reward for years of hard work and perseverance.

04:10Her biggest objective is the Olympics, for me and I think all of us, she said.

04:14This medal, paid us back for the injuries and hard moments that we lived over the years.

04:20As she continues to train and compete at the highest level, Giorgia Villa remains a beacon

04:24of inspiration not just for aspiring gymnasts but for anyone striving to achieve their dreams.

04:29And with Parmigiano Reggiano by her side, she is proudly carrying the torch of Italian

04:34excellence, both in sport and in culture, into the future.

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