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Report
Caesars Enhances Sports Betting with Zero Flux Acquisition
SportsGrid
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7/11/2024
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Sports
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00:00
All right, welcome back to Newswire, let's get it started with Sam McQuillan from Legal
00:06
Sports Report.
00:07
Dive into a number of topics, including a potential sale with Flutter, maybe moving
00:13
into a different market as far as sports betting, or at least an acquisition, and we'll get
00:17
into some other topics as well.
00:18
Sam, great to have you back here on Newswire.
00:20
Thanks for coming on.
00:21
Yeah, Craig.
00:22
Thanks for having me.
00:23
All right, let's get started.
00:25
Caesar Sportsbook, making news.
00:26
You guys have a column out over at Legal Sports Report looking to bolster some of their
00:31
offerings.
00:32
Tell us more about those details.
00:34
Yeah, Caesar's just acquired a sports betting technology company called Zero Flux.
00:40
In a move, the company says it's going to bolster its product offerings, mainly around
00:44
same-game parlays.
00:46
This is a company that's one of those business-to-business tech software providers that works with sportsbooks
00:52
like Caesar's to help refine their product, essentially using certain pricing technology
00:58
and data the company has and their own technology to kind of refine things, make things faster,
01:05
allow companies to have more markets available.
01:07
A lot of the reason that companies don't have certain markets available is because their
01:11
data isn't fast enough to process things, so these companies help them out with it.
01:16
Caesar's is a company that started off, obviously, not as a sports betting technology company.
01:20
Obviously, it owns a lot of casinos.
01:22
Even companies like DraftKings start off as a fantasy sports company, so we've seen companies
01:28
do this kind of thing before.
01:29
It's becoming quite a trend where they will just outright buy the B2B providers that they
01:34
work with and then kind of bring in their own technology, use that to build what they
01:38
call their in-house technology, and make it even better.
01:41
BetMGM just did this when their parent company, Intane, bought Angstrom.
01:45
DraftKings did this when it bought SB Tech in 2020, did it again actually a few months
01:50
ago when it bought SportsIQ Analytics, so this is something we're seeing more and more
01:54
of, and it's interesting to see a company like Caesar's, which has kind of been talking
01:58
about focusing on iGaming and casinos and leveraging customers in that base, do something
02:04
here to kind of bolster its sports betting business, and this is a company they say has
02:08
really helped them expand major league baseball offerings.
02:12
If you couldn't combine things in a parlay before, like Aaron Judge to score a home run,
02:17
Luis Hill to record over six and a half strikeouts, and the Yankees to win, if you couldn't do
02:21
that before, you can now.
02:23
It's allowing people more options so they don't go to a competitor.
02:26
It's interesting to see them do this move now ahead of football season.
02:30
You have to think maybe they're hooking up something there.
02:33
Obviously, parlays are very popular, football, very popular, not breaking news there, so
02:37
it's interesting to see Caesar's, maybe that's what they're preparing for.
02:41
You don't know how long this kind of integration will take place, but I would be surprised
02:45
if this is the last sort of deal like this that we see for a while.
02:48
Yeah, I think you're going to hear a lot more news about sports betting and some different
02:52
options from all of the books as we get closer to football season, and we're almost there.
02:56
And speaking of which, in advance of football season, there's a panel going on, I believe
03:01
next week, if I'm not mistaken, a pro sports betting panel.
03:05
I know you guys wrote about this over at Legal Sports Report, and so naturally, what I wanted
03:09
to see, Sam, is, okay, who are the pro sports bettors, right?
03:13
And who is going to be speaking there?
03:14
And none other than, I think I saw Billy Walters speaking at this panel, too, and he doesn't
03:18
do a lot of these.
03:19
Yes, correct, Craig, yeah, we'll have, Billy Walters will be speaking at the National Council
03:25
of Legislators from Gaming States, which is this conference that meets twice a year, which
03:31
is pretty important, actually, you see a lot of ideas come out of this stuff.
03:34
Last year, they met in Colorado, I think in around October, and then all of this, you
03:38
had one company talk about certain fantasy sports companies that they thought were doing
03:43
sports betting, and then all of a sudden, you had like, almost, I think, over a dozen
03:46
states just slowly roll out over that very topic.
03:50
So it's really a place where these ideas come to the forefront, you have lawmakers from
03:54
all around the country sharing ideas, learning from different panels, a lot of the times
03:58
it'll be new states that, hey, we don't really, we haven't had sports betting for a while,
04:02
how do you do it in New Jersey, per se, they learn from those people, or they get inspired.
04:06
We actually just had a conference a couple months ago, where Massachusetts regulators
04:10
said they were inspired by Michigan cracking down on Nevada, so then they're going to go
04:14
crack down on them.
04:15
But to your point about having the gambler's voice, quote, unquote, heard, this can be
04:19
the first year that they have folks like Billy Walters, obviously, a legendary sports better,
04:23
they're going to have Richard Shoitz as well, I hope I'm saying his last name correctly,
04:28
I only ever see it online, who's also an industry veteran, as well as a guy we've talked about
04:33
on the show before, Spanky Gudun Chorolos, who is a pretty big following online, he obviously
04:39
is named in that lawsuit that someone filed against him and DraftKings for extortion and
04:46
illegal betting.
04:47
He's denied all those charges.
04:49
My colleague, Mike Mazzio, caught up with the guy who essentially runs the conference
04:54
known as Nicol G's, he's a congressman from West Virginia, or a representative rather
04:58
from West Virginia, who said, that's not really an issue, this lawsuit, it's not really any
05:02
of our business.
05:03
What they're expected to talk about is going to be some of his business, it's going to
05:07
be talking about limiting players, which we've talked about in this show a bunch, very
05:11
hot topic in the industry right now, essentially, you know, if you have someone whose money
05:15
is too good, or someone who's winning too much at a certain book, they can get limited
05:18
or for a myriad of other reasons as well.
05:21
But that's really why people bang the drum saying, why can't I bet here, I want to be
05:24
able to bet it's not fair that you squeeze me out, Massachusetts has taken up the mantle
05:29
and talking about this and kind of making it relevant.
05:31
I think it pissed a lot of regulators off, not just in Massachusetts, when the sports
05:36
books didn't show up to that panel where they were supposed to answer these questions.
05:39
That's supposed to happen now in the coming months.
05:41
But I imagine that'll be a big topic at the conference, especially because Billy Walters
05:45
has called it like supposedly his dream to have a state where you're not limiting players
05:51
and people can sort of bet freely.
05:53
So it should be a really interesting conference to go around with some new topics.
05:56
And I imagine just hearing about it and learning about it will inspire a lot of states to take
06:00
action of their own similar to Massachusetts.
06:02
Yeah, I like the idea.
06:04
And so naturally, it's kind of hard to identify who these pro sports bettors are, but maybe
06:08
some context given next week to see just exactly how this industry moves forward, again, maybe
06:13
potentially limiting sports bettors as well.
06:15
I'm always curious about that.
06:17
Also curious about Flutter's interest in this potential deal with Penn Entertainment and
06:21
Boyd.
06:22
Is it possible Flutter is looking to take this company on?
06:25
Is there an acquisition in line here?
06:28
Yeah, it's definitely possible.
06:31
The talk of Penn acquisition became a relevant thing again, a few months ago, May 31st.
06:37
One investor sent a letter basically urging the company to sell after Boyd had tried to
06:44
make this takeover bid to acquire Penn.
06:47
But where Flutter comes into play here is Boyd Gaming isn't really in the online sports
06:52
betting business, like a company like Flutter is, FanDuel obviously is pretty much the number
06:56
one sports book, number one or number two, depending on what state you look at in terms
07:00
of the market.
07:01
But where Flutter would come in, it actually has a partnership with Boyd right now, where
07:05
because Boyd has so many casinos in different states, Flutter does not have a physical presence
07:11
in states like Boyd.
07:12
It uses Boyd's physical presence to give it market access in certain states and in exchange
07:17
to give Boyd about 5% of the proceeds they get from FanDuel in those states.
07:21
Where they would come in here is if Boyd were to take over Penn, then Flutter would probably
07:26
be involved in facilitating that deal by acquiring the quote-unquote interactive segment
07:32
that Penn has, that's ESPN bet, which is pretty much a $2 billion question that looms over
07:37
this whole thing.
07:38
Then you have Disney getting involved, like, hey, we signed on with Penn.
07:42
We took years and years to get into this.
07:45
We wanted to make sure we found the right partner and everything.
07:48
All of a sudden, now we're going to be partnering with FanDuel.
07:50
So it becomes tricky when you think about all the different parties involved, whether
07:53
or not there's an escape clause for Disney under that circumstance, it's something to
07:59
consider as well.
08:00
We don't have the full parameters of the deal, but we are seeing Penn stock really on the
08:04
upswing.
08:05
It's up about like 35% ever since this takeover bid was made, ever since this letter from
08:11
the investors came out as well.
08:12
So there's a lot of pressure for Penn to sell, but Penn has been in this for a long time
08:16
and they just sort of restarted their whole sports betting thing by getting rid of Barstool
08:21
last year and getting in with ESPN bet.
08:23
So this would be another big shakeup, either way it turns out.
08:27
It could be big for Flutter, could be bad for Penn, could be good for Boyd, could be
08:31
bad for everybody.
08:32
Who knows?
08:33
We'll have to see.
08:34
Yeah.
08:35
No, it's still a long ways away from it.
08:36
It's just, I guess, noteworthy at this point, we've seen Fanatics and some of these other
08:40
companies jumping in.
08:41
We've seen some companies exiting out.
08:44
I know Betway left this past week, and I think it's just noteworthy that a company like Flutter
08:48
would even consider buying another one of these entities when a lot of them are actually
08:53
leaving too.
08:54
So it makes me think that maybe there's more to some of these stories, but we'll get to
08:58
that when we get there.
08:59
Sam, thanks again for coming on Newswire.
09:00
Yeah, absolutely.
09:01
Thanks, Craig.
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