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AI, future of 5G and tech sector challenges dominate at GSMA MWC Shanghai
euronews (in English)
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01/07/2024
GSMA MWC Shanghai 2024 concluded with the show‘s largest ever international participation, welcoming nearly 40,000 attendees from a record 124 countries and territories for three days of innovation showcasing and collaboration.
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00:00
John Hoffman, CEO of GSMA. What an absolute pleasure it is to have you on Euronews.
00:05
Thank you so much for joining us here at MWC in Shanghai.
00:09
We have a lot to talk about, but I know you are very short of time here.
00:13
You're a very busy man.
00:14
But first of all, I was looking at the numbers, the economic impact of MWC in Barcelona
00:21
this year, and the figures are astronomical.
00:24
Huge.
00:25
I mean, are you expecting something similar here at MWC in Shanghai?
00:30
Well, our event in Barcelona is much bigger.
00:32
It's about five, six times as big.
00:33
But in Barcelona, we just recently announced 502 million euros of economic impact to
00:40
Barcelona, Catalonia and Spain.
00:42
And since we've been in Barcelona since 2006, we've generated more than 6.9 billion euros
00:50
of economic impact and created a lot of part-time jobs, good tech jobs that are coming
00:56
in with the event.
00:57
Now, here in Shanghai, we're not at the same scale yet, but we'll do another calculation,
01:03
independent calculation here after the event.
01:05
And I would expect that we'll be, you know, maybe close to 100 million euros of economic
01:11
impact here from MWC Shanghai.
01:13
That's incredible.
01:14
And John, I don't know if you have these numbers at all or even roughly, but what's the
01:18
attendance here this year at MWC Shanghai?
01:21
So we're only in the morning of day two, a three-day event.
01:25
But we're expecting similar to last year, probably around 40,000 people.
01:30
So we had last year 8,000 companies participate from 115 countries and territories.
01:35
And I would expect similar, if not bigger numbers, you know, for MWC 24.
01:40
And you must be incredibly relieved now as well with restrictions having lifted here in
01:45
China to see a return to, you know, return to normal.
01:48
Exactly. So the pandemic, we were able to hold a couple of MWC Shanghais during the
01:54
pandemic. Unfortunately, people from outside of China were not able to attend.
01:58
Very Chinese focused.
02:00
But last year was our first back in and international delegations attending.
02:05
I was able to come. It's so great to bring the international community here, Shanghai,
02:11
and have them attend MWC Shanghai.
02:13
And there are so many incredible things just walking around the exhibition floor and
02:17
seeing all the new tech innovations.
02:19
But what are you most excited about, John?
02:21
Well, you know, we're seeing a lot under our theme of future first.
02:25
We're seeing a lot of innovation out there.
02:27
We're seeing technology.
02:28
Obviously, China is very advanced in 5G now.
02:33
5G advanced is taking hold.
02:34
China Mobile is one of the global leaders in deployment.
02:37
China Unicom, China Telecom are trialing the network.
02:40
So we have a lot of roadmap technology issues.
02:44
But we also have a lot of other topics, a lot around generative AI.
02:50
It's a really, really, really big topic.
02:53
And then we've got all of our verticals.
02:54
So we've got health vertical.
02:56
We've got transportation vertical.
02:57
We've got pharmaceutical verticals.
02:59
We've got the arts here.
03:01
And it's really kind of everything under one roof.
03:06
Mobility connectivity is at the core.
03:08
But the vertical applications are really going to drive digital transformation.
03:13
And that's what MWC Shanghai is all about.
03:16
And all of that innovation that we're seeing here, John,
03:19
what are the sort of challenges for exporting all of these incredible
03:23
technology and this innovation we're seeing, say, to European markets, for example?
03:28
The great thing about our MWC series here in Barcelona,
03:32
Shanghai, United States and Kigali is we're able to showcase the best and the brightest.
03:37
So we see local technology and services innovation.
03:42
And then we see international showcasing their activities at the event.
03:47
So it's both an inbound and an outbound technology transfer,
03:52
kind of best practices.
03:53
And, you know, we learn from each other and we challenge and continue
03:58
to drive innovation through that challenge.
04:02
Talking of innovation, John, as well, when you look into the future, that crystal ball,
04:07
what are the trends and things that you're foreseeing based on your intel
04:11
and your knowledge of what you're witnessing here today at MWC Shanghai?
04:15
You know, we had a discussion yesterday at our digital leaders program,
04:19
and we were talking about some of the challenges that are facing not only our ecosystem,
04:23
but the global tech ecosystem as well as the global economy.
04:27
And I think there was a vote of optimism for technology leading us in the right direction
04:34
and then figuring out how to ethically use technology.
04:38
You know, we have a lot of work to do.
04:40
We've covered most of the world with GSM technology, 2, 3, 4, and 5G.
04:47
We're working on, you know, 5.5G, and then obviously 6G will be coming.
04:53
But we still have a lot of gaps.
04:55
We have some coverage gaps, which we're going to close with non-terrestrial satellite.
05:00
But then we have the usage gap, and the usage gap is a very large number,
05:05
billions of people that live under the umbrella of digital coverage.
05:09
But don't have access to it yet.
05:12
It could be because of price, device capabilities, language.
05:16
There are many, many factors, and especially gender issues.
05:20
We find that women around the world still are not at the same level of ability
05:26
to connect to the internet, the mobile internet.
05:28
And so those are the kinds of challenges that the GSMA and our colleagues
05:33
around the world are working very diligently to help solve.
05:37
It won't happen overnight, but, you know, we find that adoption rates of 5G,
05:42
we were able to have one billion users of 5G services in three years.
05:48
Whereas past technologies took 10, 12, 15 years to reach a billion.
05:53
So we're moving very, very rapidly, but we still have to pull along
05:57
and help those that are underserved right now.
06:00
And I guess that's my hope for the future.
06:03
I mean, technology will continue to evolve,
06:05
but it's how we are more inclusive and helping solve some of the world's problems
06:10
through mobile technology and connectivity.
06:13
And that's what gets me up every morning and wants me to come to work
06:18
and do good things on behalf of the GSMA and all of our operator members around the world.
06:24
John, that's brilliant.
06:25
And thank you ever so much for your time and sharing your insights with us on Euronews.
06:29
It's been an absolute pleasure.
06:31
My honor.
06:32
Thank you.
06:32
And thanks for coming to MWC Shanghai.
06:34
It's a pleasure.
06:35
Thank you very much.
06:35
Thank you.
06:36
Thank you.
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