The billboards, which included messages like, “You know full well a vow of celibacy is not the answer,” among others, sparked outrage online by some who believed the messages rejected women’s autonomy.
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00:00 Bumble is in hot water after scrambling to remove a series of ads arguing that celibacy is not the solution to women's dating problems
00:07 The dating app was called out on social media for their new campaign that included billboards with messages
00:12 Like you know fo well a vow of celibacy is not the answer
00:15 People online were outraged saying the messages rejected women's autonomy one commenter wrote to stay away from companies that try to ridicule
00:22 Women for their personal choices when they don't benefit them other videos called on women to delete their accounts
00:28 Even actress Julia Fox commented on one viral post saying two and a half years of celibacy and never felt better
00:33 Bumble posted an apology on Monday and said it would donate to the National Domestic Violence Hotline and other organizations that support women
00:40 The company said our ads referencing celibacy were an attempt to lean into a community frustrated by modern dating and instead of bringing joy and humor
00:47 We unintentionally did the opposite