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Hatsun Agro Product Chairman Emphasizes Volume-Driven Growth Over Prize? | NDTV Profit
NDTV Profit
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4/24/2024
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00:00
[MUSIC PLAYING]
00:03
Hello, and welcome.
00:15
Thanks for tuning into the Small and Mid-Cap Show
00:17
here on NDTV Profit.
00:19
I'm Harsh Saita.
00:19
With me is Mahima Vachcharajani.
00:22
And I wish to welcome a very special management
00:26
because the numbers have been extremely strong.
00:28
The stock is up and away.
00:29
We have the management of Hudson Agro Products.
00:33
We have RG Chandramoghan, who is the chairman at Hudson Agro.
00:37
Thank you so much, sir.
00:38
Welcome to NDTV Profit.
00:39
It's a pleasure having you here.
00:42
Thank you.
00:43
So, sir, first off, I want to try and understand
00:46
the traction with regard to volumes for Q4.
00:50
Numbers are very solid, of course.
00:52
Volume led largely because there's
00:54
been no change in price per se?
00:58
Yes.
00:59
It's the volume growth and not the price inflation.
01:03
So what's driving the volume traction in your view for Q4?
01:09
And can it last in FY25 as well?
01:13
See, last three years, the COVID-19 was also hitting us.
01:18
And it created inflation last year.
01:21
And after that, it is settled and prices are corrected.
01:24
And those corrections took the first half of the year.
01:28
From the second half, we are comparatively well settled.
01:31
So things are improving.
01:33
And the market trend also is helping us.
01:36
And we are able to focus on business
01:37
other than attending to the COVID issues and all that.
01:41
Things are improving.
01:43
Understood.
01:44
Mr. Chandramoghan, Mahima this side.
01:45
Well, I want to understand from your entire portfolio,
01:49
what are the products that are actually adding the value?
01:52
I just want to understand the mix in terms of what
01:55
products are adding value.
01:56
And how much is ice cream different from your overall
01:59
milk products then?
02:02
We don't have the type of makeup.
02:04
We are actually-- of the opening,
02:06
there is no separate value-added product.
02:09
If it is branded and if it is having the market leadership,
02:13
that's a value-added product.
02:15
We don't believe in this product is value-added,
02:18
that product is value-added.
02:20
Or we are into 96% of the sales is only branded goods.
02:25
That is value-added.
02:28
Yes, sir, so I take your point.
02:29
I just want to try and understand
02:32
the mix a little better.
02:34
As you have evolved with regard to products within the--
02:42
if I can call it the value-added basket from a perspective
02:45
that you are moving more towards stuff like chocolate,
02:49
more towards stuff like ice cream.
02:51
And as you are moving into some of these spaces,
02:55
what's the kind of mix that you are
02:57
expecting to see in FY '25, '26 from some of these products?
03:02
How do you expect the mix to evolve?
03:05
If you leave milk, commodity, and feeds,
03:09
35% will be the normal things on ice cream, curd, and all that.
03:14
And so just with regard to the mix,
03:19
what is it currently in terms of what percentage of top line
03:24
is milk versus other products?
03:26
And where will that go in FY '25?
03:30
No, no, 32% is the present.
03:32
Means it will become 35% in the coming year.
03:36
Understood.
03:37
So, sir, I also wanted to understand
03:40
how have the raw material prices been like.
03:43
From what I've understood, the milk prices
03:45
have eased down for the last quarter.
03:48
How have they played well for you?
03:49
One thing, and going forward, how do you expect?
03:52
Because from what I've understood
03:54
is that your inventory levels have gone up.
03:56
So you've stored inventory because your raw material
03:58
prices have gone down.
04:00
So what does this play look like?
04:03
And how will this impact your top line going forward?
04:06
See, last year has been an abundant supply of milk
04:11
for all the people.
04:12
And this is the time to store and preserve.
04:15
And we have stored, and we have kept the reserve.
04:17
This year, we are expecting an acute summer,
04:19
according to the weather below.
04:21
If that is the case, the flesh may not
04:24
be as good as last year.
04:26
But we have got a war chest of commodities.
04:29
In any eventuality, the cost of inflation will not hit us.
04:34
And we are well prepared to meet any contingencies
04:37
without any difficulty.
04:39
And we will not be surprised by the price increase or anything.
04:44
And we will be able to manage with our own stock
04:46
in a much better and competent manner.
04:49
Understood, sir.
04:50
That's good to hear with regard to preparedness.
04:54
Just with regard to how the margins are therefore
05:00
evolving as a result of this, and therefore, you
05:04
might expect more stability in terms of margins in FY25,
05:09
is that a correct way to look at it?
05:10
Can margins sustain above 12%?
05:14
Definitely, margins will improve better than the last year.
05:18
Margins have to improve.
05:19
And also, we are expecting around 15% increase in top line,
05:24
and almost 1 to 1.5 basis point in margin.
05:28
Both are expected.
05:30
Right, point taken, Mr. Mogan.
05:32
Now, I want to understand in terms of debt.
05:35
From what I've understood is that for March FY23 ending,
05:40
your debt was around 1,500 crores,
05:42
both short term and long term, which has gone up
05:44
to around 2,200 odd crores.
05:46
So how does the debt trajectory look like?
05:50
Where do you think that-- from when do you start--
05:53
the debt-- think the debt will reduce?
05:56
See, this is almost--
05:59
half of it is term loan and working--
06:02
term loan and other things.
06:03
And most of it is stock.
06:05
But this stock will be very useful to us
06:08
in the next six months.
06:10
Gradually, it will get diluted.
06:12
And we will be still maintaining some stock.
06:15
But the debt levels will start falling.
06:19
Sure, sir.
06:19
And extent of that fall, how much
06:22
can we expect that to fall by?
06:24
We are not in a position to give any guarantee on that,
06:27
because probably it all depends on how far the lien will
06:30
be acute.
06:31
Based on that, the stock prices--
06:33
stock volume quantity will vary.
06:36
But this will give us price stability without inflation.
06:39
That's the only thing right now we are not going to say.
06:41
Sure, understood, sir.
06:42
And just with regard to capacity utilization,
06:45
how will it evolve, especially with regard
06:48
to your Solapur and Govindapur facilities?
06:51
What are the capacity utilizations
06:53
at these facilities currently?
06:55
And how do they evolve in FY25?
06:57
They are expected to get better, if I understand right.
07:01
See, in Ice Cream, we have three factories.
07:03
And Govindapur is the third largest factory.
07:07
Last year, we were able to do 50% only.
07:10
But 24-25, we will be able to do 75% utilization
07:15
for two reasons.
07:17
These two factories are already saturated last year itself.
07:20
So any growth will just go to Govindapur automatically.
07:24
So this year, we will be able to have better utilization
07:27
of property.
07:29
And also Solapur is likely to do much better,
07:32
because Maharashtra also, we are gaining momentum.
07:34
And we are also supplying to North Karnataka
07:38
and the North Telangana from the Solapur factory.
07:41
So both capacity utilization is likely to substantially go up.
07:46
Understood, sir.
07:47
So I also want to understand that what
07:49
do the margins look like when it comes
07:51
to your value-added products versus the milk
07:55
that you're selling?
07:57
Where does the value come from exactly in terms of margin
08:00
then?
08:01
I don't have any value-added product.
08:03
Every brand is a value-added product.
08:04
I explained to you categorically.
08:07
Even milk, a value-added product.
08:10
We are doing it well.
08:11
Our margins are safer.
08:13
So there is no safety for us, and we don't do it all.
08:16
Understood.
08:17
So any kind of bifurcation that you
08:18
can give us versus milk versus the milk products then?
08:23
This is internally the input and output.
08:25
It's not for externalization.
08:27
OK.
08:28
OK.
08:28
So then one more question to you.
08:31
You've given a revenue guidance of around 10,000 crores,
08:35
and right now your revenues are around 2,000-odd crores.
08:38
So by when do you think you'll reach the 10,000 mark
08:41
that you've guided?
08:43
We'll be close to it by this year itself, '24, '25 itself.
08:48
Once again, I'm talking about 15%.
08:50
From 8,000, it's about 9,200.
08:54
It may be 15, it may be 20 also.
08:56
It all depends on how the monsoon is going to turn out.
09:00
We are most likely to come closer to 10,000.
09:03
If not this year, next year we will cross it.
09:06
So, sir, and with regard to this revenue number,
09:09
you've guided for a 15% growth, which is quite healthy.
09:14
Pricing to remain stable, and therefore all of this
09:16
will be volume driven?
09:19
Volume driven.
09:20
There is no price increase we are anticipating.
09:22
It's all volume driven.
09:24
That's good to know, sir.
09:26
And just with regard to--
09:28
you mentioned that the heat wave may
09:30
have an impact with regard to milk production in the country.
09:35
Does that, therefore, give you an advantage
09:37
given the way you have showed up on your inventory
09:40
versus competitors?
09:43
Compared to other people, probably we
09:45
are well-equipped, I can say.
09:48
The reason being, in the fresh, we
09:50
were able to gather all the milk, whatever
09:52
that was supplied.
09:54
And the procurement has gone up by 20%
09:56
compared to the earlier year.
09:57
So we accommodated milk.
09:59
And today, that is just going to help us in the process,
10:05
in case there is an acute lean also.
10:08
We can manage comfortably.
10:09
If there is a moderate lean, we may
10:11
be able to sell some commodities at a good price
10:14
and get out of it.
10:15
OK, point taken.
10:17
My last question to you, sir, would
10:18
be that you've mentioned in your con call
10:21
that you continue to explore export of ice
10:24
cream to various countries.
10:26
So I just wanted to understand what kind of initiatives
10:29
you've taken in this regard.
10:31
We are already available in four or five countries,
10:33
and we are trying to explore a few more.
10:36
We are mainly looking for smaller countries, where
10:39
probably it is--
10:40
definitely, penetration is easier.
10:43
A country like Brunei, a country like Seychelles,
10:45
we start looking at these type of countries,
10:47
and we are already exploring it.
10:49
Well, OK.
10:54
Mr. Tandemogan, thank you so much for taking our time
10:56
and speaking with us at NDTV Profit.
10:59
We'll now slip into a short break, but stay tuned.
11:01
We have more on the other side.
11:02
[MUSIC PLAYING]
11:06
the next segment.
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[Music]
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