Samsung The Frame 2024 TV

Tom's Guide

Tom's Guide goes hands-on with Samsung The Frame 2024, the newest edition of the company’s internet-famous lifestyle TV that looks like museum art when it’s on standby.

Transcript

00:00Yes, everyone's favorite lifestyle TV is back.

00:03I'm here with Samsung The Frame 2024,

00:05and I'm giving you one of your first looks from CES.

00:08Let's go check it out.

00:11Ah, The Frame.

00:12This is the 4K TV that has only become more popular.

00:15It's everywhere on social media,

00:17so much so that people are literally trying

00:19to recreate it using a normal TV and molding.

00:21But it's really hard to recreate the real thing.

00:24Back in 2022, I believe, it got a significant upgrade

00:27to its anti-reflective technology,

00:29which is really the key to making the artwork

00:31displayed on the screen look more like it's from a gallery.

00:33It made a big difference over the previous version

00:35when I saw the two side by side.

00:37For this year's upgrade, I can't say that I see

00:39such an improvement in the same way, but here's what's new.

00:42Most notably, in my opinion, is that The Frame

00:44is more energy efficient with a new dynamic refresh rate.

00:47This is a big deal because this is a TV

00:49that a lot of people buy with the intention

00:51of leaving it on pretty much 24-7.

00:53When enabled with Art Mode, the 55-inch and up models

00:56will automatically reduce the refresh rate to 60 hertz.

00:59That means you can still enjoy your high-quality artwork

01:02while using less energy.

01:04Better yet, when you're enjoying the artwork,

01:05you know you're seeing it

01:06with the Pantone-validated Artful Color Check,

01:09which basically means that the artwork on these,

01:11under normal lighting, looks as true

01:12as you'll see in a museum.

01:14And if you're not sure what kind of artwork you even want,

01:16the updated Art Store has a new streaming feature

01:18that curates a sampling from the Art Store's collection

01:21of over 2,500 images,

01:23with fresh, free, hand-selected artworks

01:25offered monthly for you to use.

01:27But if you prefer to use your own images,

01:28you'll be glad to know that the SmartThings mobile app

01:30has been optimized to make image uploading

01:32easier than before.

01:34I think it's also worth noting that the frame

01:35is not to be confused with Samsung's new Music Box,

01:38which at first, I literally thought

01:40was a smaller version of the frame,

01:42but it's actually just a subwoofer slash wireless speaker

01:44that you can optionally add your own photo to.

01:47Now, it's still a borderline niche TV,

01:49and I think more people will be interested

01:50in the new Samsung S95, the OLED TV.

01:53Samsung also does have a sick new 8K projector

01:55out this year,

01:56and you can check out all of our hands-on coverage

01:58of Samsung's 2024 lineup at tomsguide.com.

02:02So, is this the year to get on the frame train?

02:04Be sure to let me know what you think in the comments below,

02:07and subscribe if you wanna see more

02:08of what we're doing at CES 2024.

02:10Be sure to check out what we're doing on social

02:12as well at Tom's Guide.

02:13And as always, I'm at Kate Kozich.

02:15Thanks for watching.

02:16I'll catch you next time.

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