Bakeshop business ni Ysabel Ortega, silipin! | Pera Paraan - video Dailymotion

GMA Public Affairs

Aired (March 23, 2024): Bukod sa pag-aartista, abala rin sa kanyang bakeshop business si Kapuso actress Ysabel Ortega. Ano nga ba ang kanyang naging inspirasyon para simulan ang pinapangarap niyang negosyo? Alamin ang buong kuwento sa video na ito.

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00:18 Let's party!

00:19 Yay!

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00:52 Yes.

00:53 Actually, [NON-ENGLISH SPEECH]

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00:59 For the first time, [NON-ENGLISH SPEECH]

01:00 And all of this, [NON-ENGLISH SPEECH]

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01:11 Yes.

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01:13 And of course, [NON-ENGLISH SPEECH]

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01:19 Very girly, very dainty.

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01:22 Very colorful.

01:24 Very colorful.

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01:58 We wanted a--

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02:01 Yes.

02:02 Now, very colorful, very sweet.

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02:06 Yes.

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02:13 But we wanted something different,

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02:19 Something lively.

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02:35 We also have our farm, which we also get fresh produce--

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02:39 --and supply.

02:40 Like, for example, [NON-ENGLISH SPEECH]

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02:46 A few weeks ago--

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02:48 A few days ago--

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03:04 Yes.

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03:34 So I went to law school for a while.

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03:39 I had to stop.

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03:41 into business.

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04:00 So for Nelandia, [NON-ENGLISH SPEECH]

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04:21 This is your--

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04:47 to how to market their product.

04:50 That's where I appreciate the marketing.

04:53 I realized that it's a big deal in the business.

04:55 We started with a very humble shop.

04:58 There are a lot of things you have to consider,

05:00 like how to market it in the neighborhood,

05:03 how to market it in other areas.

05:05 It's also said that posting on social media is a big help in their business.

05:10 You know, I was curious about the hashtag #LasangLangit.

05:14 Why #LasangLangit?

05:17 That's what my mom calls it.

05:19 So when you eat it, you'll be happy?

05:21 Yes, it really tastes like heaven.

05:22 It's like you're going to another dimension.

05:26 But the best marketing strategy is still the word of mouth.

05:31 What they say about their products.

05:34 What do you feel when you hear the feedback from customers?

05:36 "Hey, their enzyme adder is delicious, their pirang cake."

05:39 What do you feel?

05:41 I'm so happy because my mom cooked this.

05:45 It makes my heart feel full when someone compliments your mom's cooking,

05:50 or your dad's.

05:51 So it means a lot to me.

05:53 Because these are the flavors I grew up with,

05:56 these are the recipes that made me happy when I was young.

05:58 Me, right?

05:59 You're a sweet tooth?

06:01 I'm a bit like my mom.

06:03 But I'm very picky with others.

06:04 Wow, you're really patronizing your own.

06:06 Yes.

06:07 They say that the Ube Madness Cake is the bestseller of their cakes.

06:10 It doesn't have preservatives,

06:12 it doesn't have food coloring,

06:14 it's completely made from scratch.

06:16 Actually, we market this as an ice cream cake.

06:20 Really?

06:21 Because inside, it has whipped cream filling,

06:23 and gooey fudge.

06:25 And it's tall.

06:28 It's tall?

06:29 Yes.

06:30 There.

06:31 Isabel sliced it so big.

06:34 I was just tasting it.

06:35 Let's taste it.

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06:43 Mmm.

06:45 Yes!

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06:50 Yay!

06:51 It's delicious!

06:52 Mmm.

06:53 And your Ube is real, right?

06:55 It's real Ube, yes.

06:56 It's real Ube, it's not just food coloring?

06:59 Yes.

07:00 Mmm, it's delicious!

07:01 Isabel thought that she would have a successful career.

07:06 But Isabel was hooked on business.

07:09 And the part where you do business in love.

07:12 Definitely, I earn a lot.

07:14 [LAUGHTER]

07:15 Yes.

07:16 In business, you always want to have high sales, right?

07:18 Yes, definitely.

07:19 But of course, you also want to make your customers happy.

07:21 Yes, of course.

07:22 That's why quality control, that's why we started small.

07:25 So that we can control it.

07:27 My mom still bakes our pastries.

07:29 She's really in charge of everything.

07:31 She's really an overseer.

07:33 So, do you have a mantra that you follow

07:36 to manage what you're doing now?

07:40 The best teacher is experience.

07:42 Mmm.

07:43 Because I had an action problem.

07:45 Because my course is not business.

07:47 So, when I started, I said, "Oh my gosh, I don't know anything about being a businesswoman."

07:52 I never thought I would be a businesswoman.

07:55 I thought I would be a lawyer.

07:56 Yes.

07:57 So I said, "Oh my gosh, what am I going to do?"

07:58 Then my mom said, and my other friends who have a business,

08:01 they said, "Just go with it."

08:03 You can do it.

08:04 Because you will experience everything.

08:06 You will learn from everyone that you meet.

08:08 And it's a big thing, actually.

08:10 Even if you don't study about business,

08:14 and you have a lot of things you want to do at the same time,

08:17 as long as the business is determined and in your heart,

08:20 like Isabel,

08:21 success is in the bag.

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Bakeshop business ni Ysabel Ortega, silipin! | Pera Paraan

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