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L'HISTOIRE DE STARBUCKS !
INFOSMILE
Suivre
20/03/2024
Catégorie
✨
Personnes
Transcription
Afficher la transcription complète de la vidéo
00:00
Their passion was corrupted by money.
00:02
Well, you probably know Starbucks,
00:04
this company that sells 4 billion coffees per year,
00:06
or 127 per second.
00:08
And with these numbers, it's hard to say that this machine was created by passion for coffee.
00:13
But believe it or not, at first, it's really the case.
00:15
The story begins in Seattle in 1970, with three coffee-loving friends.
00:20
One of the three explains to the others that he is tired of drinking juice every day,
00:23
and offers them to create an establishment that would sell real good coffee to their customers.
00:27
It's then that the following year, after having borrowed $5,000 from the bank,
00:30
a shop named Starbucks, in reference to a character from the book "Moby Dick", is born.
00:35
So be careful, this shop has nothing to do with Starbucks as we know it today.
00:39
Indeed, this shop was intended to sell coffee or coffee machines.
00:43
The project was to make customers discover and educate them on the quality of these products.
00:47
You will have understood, we are very far from what the teaching offers at the moment.
00:50
And that, we owe it to Howard Schultz, who will join Starbucks as Marketing Director.
00:54
He wants to change the company's direction so that it develops even more.
00:58
He will therefore propose to make it a friendly place where people could consume on site.
01:02
Alas, it is a huge success, but this direction does not necessarily please the founders of Starbucks.
01:06
He then decides to sell the company to Howard in 1986 for $4 million.
01:11
And it is the latter who will take care of giving the teaching an international reputation.
01:15
That's it, it was the story of Starbucks, subscribe and I'll pay you a Caramelito Macchiato, what do you think?
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