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INFOSMILE
  • 20/03/2024

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Transcription
00:00 Their passion was corrupted by money.
00:02 Well, you probably know Starbucks,
00:04 this company that sells 4 billion coffees per year,
00:06 or 127 per second.
00:08 And with these numbers, it's hard to say that this machine was created by passion for coffee.
00:13 But believe it or not, at first, it's really the case.
00:15 The story begins in Seattle in 1970, with three coffee-loving friends.
00:20 One of the three explains to the others that he is tired of drinking juice every day,
00:23 and offers them to create an establishment that would sell real good coffee to their customers.
00:27 It's then that the following year, after having borrowed $5,000 from the bank,
00:30 a shop named Starbucks, in reference to a character from the book "Moby Dick", is born.
00:35 So be careful, this shop has nothing to do with Starbucks as we know it today.
00:39 Indeed, this shop was intended to sell coffee or coffee machines.
00:43 The project was to make customers discover and educate them on the quality of these products.
00:47 You will have understood, we are very far from what the teaching offers at the moment.
00:50 And that, we owe it to Howard Schultz, who will join Starbucks as Marketing Director.
00:54 He wants to change the company's direction so that it develops even more.
00:58 He will therefore propose to make it a friendly place where people could consume on site.
01:02 Alas, it is a huge success, but this direction does not necessarily please the founders of Starbucks.
01:06 He then decides to sell the company to Howard in 1986 for $4 million.
01:11 And it is the latter who will take care of giving the teaching an international reputation.
01:15 That's it, it was the story of Starbucks, subscribe and I'll pay you a Caramelito Macchiato, what do you think?