Clippers Announce $2 Billion Rebrand and New Stadium

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00:00 [MUSIC]

00:05 Los Angeles Clippers Recordo unveiling a massive rebrand, a part of a new era.

00:11 Of course, the new $2 billion arena elsewhere in Los Angeles and

00:16 the Clippers getting back to the old, showing you a former Clippers ship

00:21 that looks more like a yacht or a cruise ship in their logo.

00:25 But it's all part of a massive rebrand for this Clippers organization.

00:29 What does it truly mean?

00:31 What is the significance for this team in Los Angeles?

00:35 >> Well, the logo really depicts Donald Sterling sailing off into the sunset and

00:40 leaving Steve Ballmer with a $2 billion purchase price.

00:45 >> Two minutes in.

00:46 >> So yeah, well, hey, but the bottom line is the Intuit Dome is a $2 billion

00:52 project and the real key is to rest the relevance of basketball on the pro level.

00:59 From the Lakers, they ain't gonna do it overnight,

01:02 especially those 17, those titles by the Lakers.

01:04 But moving out of crypto, having their own identity,

01:08 the real key as in any rebranding, the team's gotta start playing well.

01:13 And they have a team with the assets that can challenge.

01:17 The new branding is called,

01:18 we're gonna do something in the NBA we've never done before,

01:21 which is play some defense and pass.

01:23 And let's see what happens with it.

01:25 But to their credit, new arena right next to SoFi, new brand,

01:29 a major market in a city where even if they get 30% of the fans, it's a home run.

01:35 [MUSIC]