MrBeast's first video on platform X earned an estimated $263,655 in revenue, as part of his experiment to compare earnings with those from YouTube. His most viewed YouTube video from July 2023 earned around $167,000 from 77 million views in 5 days. The X video had around 157 million views and impressions, but earnings were only around $100,000 more. X's view count is for the post, not the video, and views don't necessarily mean the video was watched. His monetization is through X's invite-only Amplify program for select publishers.