A pub can sometimes be a locals pub, a place where only local people come in and it thrives on that trade alone.
Other pubs have learned to open their doors to any and all comers, bringing a different atmosphere to a pub as new people come in for a drink, a bite to eat and a chat.
The Swan Taphouse in Ironbridge is a pub which has taken the latter approach and is thriving as a result, mixing great ales with smoking hot steaks and grilled foods to create a pleasant stop on the banks of the River Severn.