The former Baywatch star is the new owner of vegan and cruelty-free skincare company, Sonsie Beauty. "I’m thrilled to share that, as of today, I have officially joined @sonsieskin as co-founder and new owner," she shared in an Instagram video on Monday. "Sonsie is an emerging, beautiful, vegan and cruelty-free skincare company… with an important message that I want to help share with the world.". Pamela, 56, has been making headlines for her minimal approach to beauty in recent years. She has been going make-up-free since her long-term makeup artist Alexis Vogel died in 2019.