Peloton has launched a partnership with TikTok to create a #TikTokFitness hub featuring Peloton workouts, classes from instructors, and content collaborations. The partnership aims to attract a wider audience as Peloton focuses on becoming a fitness company "for all" beyond just its at-home equipment. It comes as Peloton looks for ways to boost subscriber numbers and app engagement after slowing pandemic-era sales growth.