الرئيس التنفيذي لشركة الجوف للتنمية الزراعية السعودية لـ CNBC عربية: تكلفة المصنع الجديد لإنتاج البطاطس يصل إلى 190 مليون ريال

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Watch الرئيس التنفيذي لشركة الجوف للتنمية الزراعية السعودية لـ CNBC عربية: تكلفة المصنع الجديد لإنتاج البطاطس يصل إلى 190 مليون ريال - CNBCArabia on Dailymotion

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00:00 We have been working on this project for the last two years. It has been tested and run,

00:07 both experimentally and commercially, according to the plan and the balanced budget that the

00:12 company has announced in a long-term. The project is one of the most important projects, because

00:17 it is part of the company's strategy from being a farm to being an industrial farm. We are

00:23 trying to turn everything we plant in our country or in our region into a product with

00:30 an added value for the end consumer. Thank God, the experimental run has been completed,

00:37 and now we are in the commercial run. We will start marketing the product and spreading it

00:44 in the Kingdom. For information, the Saudi market for French fries and chicken strips

00:50 is huge. The Saudi market is huge, reaching about 1.9 billion and 900 million Saudi Riyals

00:56 in a volume of about 300,000 tons. We are trying, God willing, in the coming period, to run

01:03 the factory at its maximum capacity, which is about 35,000 tons annually, which is equivalent

01:10 to about 11 or 12 percent market share and is likely to expand, God willing, soon to

01:17 reach 50 percent more to about 50,000 tons of production.

01:22 Yes. Okay, today, since we are also talking about this project, how much has the cost

01:29 of running the business changed since the announcement of it, Mr. Mazen? And has the

01:36 cost increased for you so far?

01:39 Well, since the last announcement, the amount, which is about 190 million, has been specified

01:47 for the construction of the project. So far, thank God, the costs have not changed, by

01:54 the grace of God Almighty. We were monitoring the issue of profits. It was very important

01:59 for us not to exceed the budget of the project and to launch the project on time, and this

02:04 has not been done, thank God.

02:06 And how much is the total cost of the project, Mr. Mazen?

02:09 Yes, correct. The Ministry of Agriculture, under the auspices of the Ministry, took the

02:14 loan of about 160 or 170 million, and the project was implemented on this loan.

02:19 Therefore, how much do you expect the market share, with the launch of the project, commercially

02:25 for your potato seedlings in the market, in terms of the size of which you talked about,

02:31 Mr. Mazen?

02:32 Well, we, God willing, are focused, during the coming period, on two things. The factory

02:38 must always be operating at the maximum capacity, and we must reach the quality of this Saudi

02:44 product, which is excellent in all Saudi markets. We expect, God willing, to end 2024 with the

02:51 expected market share, which is no less than 12% of the Saudi market. I mean, God willing,

02:57 we will sell each product within the Kingdom, God willing.

03:02 And then you will start exporting to some markets, or is there no initial plan for exporting?

03:08 Well, look, we are thinking about exporting, but the Saudi market is a promising market,

03:14 and it grows and grows, meaning, it is great annually in this category, so we are focusing

03:19 on the Saudi market, in principle. If there is an excess capacity in the future, we will

03:24 think about exporting, but it is one of the things that is available in case we need it.

03:29 Okay. Today, what are the other most important products that Mr. Mazen is focusing on to increase

03:34 your profitability, and how much will we see a new entry to products in 2024 compared to

03:39 2023?

03:40 Look, as I told you, the company's direction for the past four years has been a strategic

03:45 direction, since we are industrial farmers. Now, after the events of the war and some

03:50 of the wars that took place, it became clear to us how important agriculture is, and how

03:55 important the supply chain is, and the supply chain and the value chain.

04:00 Thank God, we are one of the largest agricultural companies, if not the largest, and we thank

04:05 the government for its support in the Ministry of Agriculture in the subject of smoking and

04:10 improving agricultural matters. So today we have another old, new product, which is

04:16 olive oil. We are now the largest national product in olive oil. Olive oil is one of

04:21 the largest markets in Saudi Arabia, exceeding 40,000 tons. We are the largest producer of

04:26 it, and we plant olives. We have the largest olive farm in the world. We have more than

04:31 5 million trees. This is one of the projects that we started a long time ago and it is also

04:36 part of our strategy. Now we are the largest producer of olive oil in the world, and we

04:41 are trying to focus on this issue to increase profitability. We have four strategic sources,

04:46 which are olive oil, wheat, potatoes, and we also have fruits. These are the sources

04:51 that we focus on and try to increase the company's profits by focusing on them.

04:56 How much is the production of wheat today, since it is a product of the United States,

05:01 and how much is the production of olive oil?

05:04 We have a lot of products, and we are trying to increase the production of olive oil.

05:09 We have a lot of products, and we are trying to increase the production of olive oil.

05:14 We have a lot of products, and we are trying to increase the production of olive oil.

05:19 We have a lot of products, and we are trying to increase the production of olive oil.

05:24 We have a lot of products, and we are trying to increase the production of olive oil.

05:29 We have a lot of products, and we are trying to increase the production of olive oil.

05:34 We have a lot of products, and we are trying to increase the production of olive oil.

05:39 We have a lot of products, and we are trying to increase the production of olive oil.

05:44 We have a lot of products, and we are trying to increase the production of olive oil.

05:49 We have a lot of products, and we are trying to increase the production of olive oil.

05:54 We have a lot of products, and we are trying to increase the production of olive oil.

05:59 We have a lot of products, and we are trying to increase the production of olive oil.

06:04 We have a lot of products, and we are trying to increase the production of olive oil.

06:09 We have a lot of products, and we are trying to increase the production of olive oil.

06:14 We have a lot of products, and we are trying to increase the production of olive oil.

06:19 We have a lot of products, and we are trying to increase the production of olive oil.

06:24 We have a lot of products, and we are trying to increase the production of olive oil.

06:29 We have a lot of products, and we are trying to increase the production of olive oil.

06:34 We have a lot of products, and we are trying to increase the production of olive oil.

06:39 We have a lot of products, and we are trying to increase the production of olive oil.

06:44 We have a lot of products, and we are trying to increase the production of olive oil.

06:49 We have a lot of products, and we are trying to increase the production of olive oil.

06:54 We have a lot of products, and we are trying to increase the production of olive oil.

06:59 We have a lot of products, and we are trying to increase the production of olive oil.

07:04 We have a lot of products, and we are trying to increase the production of olive oil.

07:09 We have a lot of products, and we are trying to increase the production of olive oil.

07:14 We are trying to increase the production of olive oil.

07:19 We have a lot of products, and we are trying to increase the production of olive oil.

07:24 We have a lot of products, and we are trying to increase the production of olive oil.

07:29 We have a lot of products, and we are trying to increase the production of olive oil.

07:34 We have a lot of products, and we are trying to increase the production of olive oil.

07:39 We have a lot of products, and we are trying to increase the production of olive oil.

07:44 We have a lot of products, and we are trying to increase the production of olive oil.

07:49 We have a lot of products, and we are trying to increase the production of olive oil.

07:54 We have a lot of products, and we are trying to increase the production of olive oil.

07:59 We have a lot of products, and we are trying to increase the production of olive oil.

08:04 We have a lot of products, and we are trying to increase the production of olive oil.

08:09 We have a lot of products, and we are trying to increase the production of olive oil.

08:14 We have a lot of products, and we are trying to increase the production of olive oil.

08:19 We have a lot of products, and we are trying to increase the production of olive oil.

08:24 We have a lot of products, and we are trying to increase the production of olive oil.

08:29 We have a lot of products, and we are trying to increase the production of olive oil.

08:34 We have a lot of products, and we are trying to increase the production of olive oil.

08:39 We have a lot of products, and we are trying to increase the production of olive oil.

08:44 We have a lot of products, and we are trying to increase the production of olive oil.

08:49 We have a lot of products, and we are trying to increase the production of olive oil.

08:54 We have a lot of products, and we are trying to increase the production of olive oil.

08:59 We have a lot of products, and we are trying to increase the production of olive oil.

09:04 We have a lot of products, and we are trying to increase the production of olive oil.

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