Protesters force Zara Glasgow to close

  • 6 months ago
Protesters force closure of Zara's Glasgow branch amid anger over the company's latest campaign.

Zara pulls ad campaign accused of mocking images from Gaza

Zara has pulled images of a recent ad campaign criticised for using photos resembling images from Israel’s war on Gaza.

The photos sparked major controversy among pro-Palestine groups, who called them the ‘the most disgusting thing ever seen’ as they staged walk-in protests at the fashion giant’s locations across the world on Monday.

he campaign featured models posing with ‘unfinished sculptures’ in a artist’s studio, which the retailer said was ‘created with the sole purpose of showcasing craft made garments in an artistic context’.

But the photos have drawn parallels to harrowing images emerging from Gaza as the besieged enclave continues to suffer constant bombardment.

Images of dead children and adults wrapped in white sheets and laid outside hospitals have sparked outrage around the world – and now Zara has been accused of ‘making fun’ of the situation with their Atelier campaign.

In response to the outrage, Zara removed the images and issued an apology, reading: ‘Unfortunately, some customers felt offended by these images, which have now been removed, and saw them in something far from what was intended when they were created.