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  • 12/3/2023
The BJP's resounding victory in the Madhya Pradesh assembly elections has prompted a thorough examination of the factors that contributed to their decisive win. Political analysts have identified five key strategies that propelled the BJP to a commanding majority in the state.

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~HT.178~ED.155~GR.121~
Transcript
00:00 The BJP's resounding victory in the Madhya Pradesh Assembly elections has prompted a
00:05 thorough examination of the factors that contributed to their decisive win.
00:09 Political analysts have identified five key strategies that propelled the BJP to a commanding
00:14 majority in the state.
00:16 First, empowering women voters, the success of the Ladli Behna scheme.
00:21 The BJP's launch of the Ladli Behna scheme, a financial assistance program for women,
00:26 proved to be a masterstroke.
00:27 The scheme, launched on March 5, 2023, provides Rs. 1,250 per month to eligible women from
00:34 poor families.
00:35 This, coupled with commitments to support prices for farmers' crops and enhance youth
00:40 employment opportunities, solidified the BJP's position as a party that cares for the welfare
00:46 of its citizens.
00:48 Second, BJP's campaign boost, riding the wave of the Modi factor.
00:53 Recognizing the prevailing anti-incumbency sentiment against its 18-year-long rule,
00:58 the BJP devised a plan to counter this sentiment effectively.
01:02 Instead of announcing its next referendum candidate, the party shifted the focus to
01:06 Prime Minister Narendra Modi's leadership and governance.
01:10 This strategy successfully deflected negative attention from the state government and emphasized
01:14 the BJP's association with a popular and decisive national leader.
01:19 Third, preserving tribal population, implementation of the PESA Act by the government.
01:25 The BJP's efforts to engage with tribal voters proved to be a significant factor in
01:31 their victory.
01:32 Initiating outreach programs nearly two years prior to the elections, the party introduced
01:36 schemes like the PESA Act and actively participated in community engagement activities.
01:42 This dedication to addressing the concerns of tribal communities paid dividends, garnering
01:46 their support and contributing to the BJP's overall success.
01:50 Fourth, strategic leadership, analyzing Amit Shah's influence.
01:55 Union Home Minister Amit Shah's strategic leadership played a pivotal role in shaping
01:58 the BJP's campaign.
02:00 Deploying trusted aides like Bhupendra Yadav and Ashwini Vaishnav as election in-charge
02:04 and election co-in-charge, respectively, Shah ensured a well-coordinated and effective campaign
02:09 strategy.
02:10 His ability to reconcile discontented party members and mobilize resources from across
02:15 the state proved instrumental in securing the BJP's victory.
02:20 Fifth, voter mobilization tactics, a calculated move to rally support.
02:26 The BJP's ability to capitalize on controversial issues such as the DMK leader Uday Nidhi's
02:31 remark about Sanatan Dharma demonstrated their astute understanding of the electorate's
02:37 sentiments.
02:38 By portraying the Congress's objections to Ram Mandir hoardings as anti-Hindu, the
02:43 BJP effectively mobilized a significant portion of the Hindu voter base, further solidifying
02:48 their position.
03:00 (upbeat music)

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