Apple and Paramount Global have discussed bundling their streaming services Apple TV+ and Paramount+ together at a discounted price. The discussions are still in the early stages and details like pricing are not clear. Streaming companies are increasingly partnering with rivals to offer bundles that provide access to multiple services at a lower combined price than subscribing separately. Bundles help companies attract and retain more users in the competitive streaming market and aim to make the services more affordable and attractive to subscribers. Apple TV+ includes original shows like The Morning Show. Paramount+ offers content from brands like Nickelodeon, MTV, BET, Comedy Central, and Paramount Pictures.