Big Vape: The Rise and Fall of Juul | show | 2023 | Official Trailer - video Dailymotion

In this docuseries, a scrappy electronic cigarette startup becomes a multibillion-dollar company until an epidemic cause | dHNfN3VoZnpkc3hZV1U

Transcript

00:00 In the early 2000s, there was this sense tech could do no wrong.

00:04 Move fast and break things.

00:06 That's the tech ethos.

00:07 It was wildly irresponsible.

00:11 There are a billion people who still smoke globally.

00:16 We saw this as this huge public health opportunity.

00:19 The way that Apple markets their products was a huge inspiration for me.

00:24 They're beautiful objects to be worshipped.

00:26 We joined the company because we wanted to take down big tobacco.

00:30 Our entire mission is to put them out of business.

00:33 And you just let them buy us?

00:36 It felt like they were partnering with the devil.

00:38 I don't think anyone could have anticipated how many children would want this product.

00:46 People at Juul were sending out free products to a long list of influencers and celebrities.

00:55 When you put something like the Juul campaign out into the world,

00:58 it's like releasing a genie from a bottle.

01:00 There is no going back.

01:01 And nearly 15-year-old kids who are doing the vape equivalent of chain smoking.

01:09 They blew up all the progress that was being made.

01:13 James and Adam had lost control.

01:16 Serious health problems linked to vaping.

01:18 Serious lung damage.

01:19 I was in so much pain that I seriously had to crouch.

01:22 I was going through respiratory failure.

01:24 We want to get on to the business of eliminating cigarettes and saving lives.

01:28 You're nothing but a marketer of a poison,

01:33 and your target has been young people.

01:36 The Juul Campaign is a partnership between Juul and Juul.

01:38 Juul is a joint venture between Juul and Juul.

01:41 Juul. Juul. Juul. Juul. Juul.

01:43 Juul. Juul. Juul. Juul.

01:45 Juul. Juul. Juul. Juul.

01:47 Juul. Juul. Juul. Juul. Juul.

01:49 Juul. Juul. Juul. Juul. Juul.

01:51 Juul. Juul. Juul. Juul. Juul.

01:53 [BLANK_AUDIO]