Unlocking Success: Codie Sanchez's Guide to Contrarian Thinking

Codie Sanchez, founder of Contrarian Thinking, emphasizes the importance of thinking critically and taking risks to achieve financial freedom.
Starting a "boring" business can be less risky and more profitable in the long run.
"Skin in the game" means being willing to take risks and put yourself on the line to succeed.
Deal making involves negotiation and compromise, understanding the other party's interests, and giving your all to succeed.