Entrepreneur Therapy | How Do You Build Culture Working Fully Remote? Start By Trying This One Thing. - video Dailymotion

Entrepreneur

Get practical advice from Dr. Drew and serial investor Kim Perell on this episode of Entrepreneur Therapy, featuring HigherDOSE co-founder Katie Kaps.  Entrepreneur Therapy is presented by Amazon Business. Smart business buying starts with @AmazonBusiness. Learn more here: https://entm.ag/amazonbusiness

Transcript

00:00We got into the habit of turning our cameras off.

00:02Oh, God, help, please, don't do that.

00:06No, that's the worst.

00:08Being an entrepreneur, it's not easy.

00:11You might have people looking after your business,

00:13but who is looking after you?

00:15We are.

00:16Welcome to Entrepreneur Therapy.

00:19Presented by Amazon Business.

00:21In each episode, renowned health expert Dr. Drew Pinsky

00:24and serial investor Kim Perel

00:25will meet with small business owners

00:27looking for some advice.

00:29We're here to find out

00:30what issues still keep them up at night.

00:32My name's Katie Capps,

00:33and I'm co-founder, co-CEO of Higher Dose.

00:36And why are you on the show today?

00:38Like, what are you looking to get out of this experience?

00:41I'm having some challenges

00:42from a team, company culture, staffing point of view,

00:47where number one, we're all fully remote.

00:51So looking for some practical ways

00:53to still maintain that good culture,

00:57or even if we are fully remote.

00:59And then also, you know,

01:00I have tons of friends

01:01that I've hired throughout the years.

01:04So I'm hoping for some concrete ways

01:06to think about how I manage those complex relationships.

01:10Okay, Katie, so we're going to send you over

01:11to talk with Dr. Drew and Kim right now.

01:13Awesome.

01:14Today, we have from Higher Dose,

01:17Katie Capps, a wellness tech brand.

01:19We're excited to hear where your business is at.

01:22And how it got started, too.

01:23I need to hear that part.

01:24I started my career in investment banking,

01:26and about 10 years ago, I met my business partner.

01:29She introduced me to the infrared sauna,

01:32and I tried it once and was immediately addicted.

01:35So we launched our brand, Higher Dose,

01:37to bring infrared to the masses.

01:40So what are the challenges that you're currently facing?

01:43So we're a fully remote company.

01:45I think for us, it's particularly interesting

01:47because I split my time between Miami and Ohio.

01:52So I'm here in the States,

01:53but actually now my business partner

01:55is all the way in South Africa for half of the year.

01:58And our CFO spends about half of the year in Kazakhstan.

02:03And then, you know, our COO is often in China

02:06and South Korea and India meeting with suppliers, et cetera.

02:11So we really don't spend a lot of time

02:15in the same room together.

02:16And I think it creates a lot of communication issues.

02:19Is there a reason you're not meeting together on Zoom?

02:22We do, but we got into the habit

02:24of turning our cameras off.

02:26Oh, God help, please don't do that.

02:29No, that's the worst.

02:32From my experience, that is the ultimate.

02:37When you get on a Zoom meeting,

02:38everything's just dark and has their name.

02:41It's like someone's sitting in the bathtub,

02:43someone's walking their dog.

02:44I don't know what's going on.

02:45Exactly, yeah.

02:47And I guess it was kind of like nice at first

02:49because I felt like, oh, I can multitask.

02:52But you're right that it just really kind of kills the energy.

02:56Oh, my gosh.

02:57Yeah, but even you're thinking I can multitask,

02:59which is not what you should be thinking.

03:01You should be thinking I'm actually here

03:02to be present for this meeting and my team members.

03:05Even if in a time-limited way, for like 10 minutes,

03:07we're going to look at each other and what's on your mind,

03:09what's happening, and support each other for a second

03:11and answer questions.

03:12Well, here's what I do with all of my companies

03:15that I either advise or invest in or run.

03:18And I think it's we have one standing meeting.

03:20And I've worked out of Asia.

03:21I've worked out of Europe.

03:22I've worked all over the world in different time zones

03:24with different teams across many different countries.

03:27And it's having the consistency of at least one hour each week

03:32where you get on the call face-to-face

03:35and actually talk about the most important things

03:38that need to be done as a team.

03:40And I think also talk about the weekly win that you had

03:42so you can celebrate the successes.

03:44You can talk about the biggest challenge

03:45and the top priorities for the month.

03:47I mean, it's so important.

03:49And it at least creates a cohesiveness

03:51that's a red thread that runs through the company

03:54even when you're not together.

03:55Otherwise, it's not really a team.

03:57You're absolutely right.

03:58Just keeping the camera on so we have a sense of connection

04:01and maybe even shortening the meeting a little bit

04:04and just saying, like, when we're here,

04:06we're going to be present.

04:07We're going to have the camera on

04:09and we can, you know, make it 25% shorter.

04:12What, for you personally,

04:14what kind of challenges are you finding?

04:16I have many amazing friends in my life.

04:21And as I've been building my business,

04:23we'll have a need for a certain hire

04:26and then friends will come to mind,

04:28which is great at first because I trust them.

04:31Like, I know they'll get the job done.

04:33But in some situations,

04:35it's become awkward to navigate

04:38how I continue having a friendship with these people,

04:42but then also be a boss.

04:44That's right.

04:45Right. So it's one thing to be friendly,

04:48which has its own problems,

04:49just being a friendly boss.

04:50But being a friend and boss,

04:52that's what we call a dual relationship.

04:55Yeah.

04:55And those are very difficult to navigate.

04:58And some personalities,

05:00certain proclivities can't do it.

05:03I don't know if that's what you're dealing with,

05:05with some of your friends,

05:06but at some point,

05:09one of the relationships has to cease.

05:11And by the way,

05:12it's not impossible

05:14that you end the friendship

05:15insofar as I'm your boss

05:17and hope we can revisit the friendship again someday.

05:20It's great to hear that from you

05:22because I think that's somewhat of the conclusion

05:25that I've come to.

05:26And my strategy has been kind of distancing the friendships.

05:31So the problem, though,

05:32is if you just distance,

05:35they're going to feel abandoned

05:36and people have differing reactions to that feeling.

05:40And they might easily start to build resentments.

05:43And then you're going to see something called a splitting behavior

05:46where they start saying,

05:47oh, I can't stand the boss.

05:49So-and-so over here is great.

05:51I'm going to align with her against the boss.

05:52So you may, I'm not telling you what to do,

05:55but you may have to be a little more direct

05:58with whomever this person is

05:59and say, you know,

06:01I don't know how you'd exactly phrase it,

06:04but rather than just pulling away,

06:06you're going to have to say something more directive

06:08so they don't concoct things in their own mind

06:11about why you're pulling away.

06:14That's great feedback.

06:15Yeah, at the end of the day,

06:16business is personal.

06:18Katie, congratulations.

06:19This business sounds very exciting.

06:21And we look forward to seeing you again,

06:24future progress.

06:25I want to use all these products.

06:26I know, right?

06:27I'll send you bundles.

06:29I love it.

06:29What do you think?

06:30Excellent.

06:31Completely in.

06:32Yes, we wish you luck.

06:34We'll send you back to Brad.

06:35Katie, how are you feeling right now?

06:37That was, that went deep.

06:39I was surprised if like both of them

06:42were just so perceptive.

06:44I was like, oh my gosh,

06:45I totally want to pay for entrepreneur therapy next time.

06:49Like, this is incredible.

06:50I mean, you said you should be paying us.

06:52We want to thank you so much, Katie,

06:55for participating in entrepreneur therapy

06:57presented by Amazon Business.

06:59And to say thank you,

07:00we're giving you $1,000 in cash.

07:02Wow, that is awesome.

07:04We know that shipping of live event supplies

07:07is essential to your growth.

07:09With Amazon Business,

07:10your team can get fast shipping options

07:12as well as consolidated shipping

07:14that combines multiple eligible orders

07:16into fewer shipments.

07:17That's amazing

07:18because we always need

07:19last minute supplies for events.

07:21So this is definitely going to come in handy.

07:23Thanks for watching Entrepreneur Therapy.

Entrepreneur Therapy | How Do You Build Culture Working Fully Remote? Start By Trying This One Thing.

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