Retailer enters Malaysia Book of Records with most variety of mooncakes

The Star

For this upcoming Mid Autumn Festival, Aeon Co (M) Bhd offers 201 flavours of mooncakes, and as such has entered the Malaysia Book of Records (MBOR) for the most mooncake varieties.  WATCH MORE: https://thestartv.com/c/news SUBSCRIBE: https://cutt.ly/TheStar LIKE: https://fb.com/TheStarOnline

Transcript

00:00 [MUSIC PLAYING]

00:03 It is the mid-autumn festival, a time

00:05 when the sale of mooncakes is at its peak.

00:09 The harvest festival celebrated in the Chinese culture

00:13 comprises celebrants honoring the moon

00:16 while feasting on mooncakes.

00:18 Retail stores strive to offer a wide variety

00:22 of the traditional delicacy to suit every customer's liking.

00:27 Aeon Company Malaysia Burhat this year offers 201 flavors

00:32 and as such has entered the Malaysia Book of Records

00:36 MBOR for the most mooncake varieties.

00:40 Malaysia Book of Records representatives

00:43 presented the certificate to Aeon Chief Merchandise

00:46 and Marketing Officer, Lao Ngai Yuan,

00:49 at IOI City Mall in Putrajaya.

00:52 The award comes at an opportune moment

00:55 as Aeon earlier announced its inaugural Aeon Members' Choice

00:59 Awards for mooncakes.

01:02 Lao said the idea of having the awards

01:04 came up as there were too many types of mooncakes

01:07 in the market.

01:09 We realized that actually there are just

01:11 so many different types of mooncakes out there.

01:14 So do we want to bring in everything,

01:16 which we are already bringing in the largest variety here

01:19 in Malaysia to serve our customers?

01:21 We're talking about more than 800 different types

01:24 of mooncake.

01:25 So as a consumer, how do you choose?

01:27 How many mooncakes can you actually really eat?

01:30 Maybe 10?

01:34 Maybe 10?

01:36 But then how do you choose out of 800?

01:38 10 out of 800, how do you choose?

01:40 So basically then we thought, why don't we

01:42 just ask our customers?

01:43 They have been with us for a long, long time.

01:45 So we then sent out questionnaires

01:48 and we also put it on the sales floor in the supermarket

01:52 for them to like, oh, if you would like to participate,

01:54 please help us and help the other customers decide

01:57 what mooncake they should be on the lookout for.

02:00 And voila, 2,882 replies.

02:04 Lau said they also wanted to acknowledge the supplier

02:07 for their mooncake creations in terms of creativity

02:11 and commitment to quality.

02:13 With the conversation with the suppliers,

02:15 what we want them to do is to really look

02:16 at the art of mooncake creation and really put in a lot more

02:21 development research and also take into account

02:24 what the customers are saying.

02:26 So innovation is also very big.

02:28 We're quite glad and happy that we have Musang King,

02:32 we have the Ondeh Ondeh.

02:34 Those are great, but then what else?

02:37 Because you do want your customers to be excited all the time.

02:40 With the range of mooncakes up for sale,

02:43 Lau encouraged customers to try new varieties.

02:47 She said the announcement on the award winners

02:50 would also help customers with the purchases.

02:54 Gifting is very big in our country,

02:56 especially to your elders or especially to someone

02:59 who's meant something to you.

03:00 So you do want to send, consider variety, consider innovation,

03:06 consider, you know, try new things, consider, you know,

03:09 level of sweetness, consider even vegan type.

03:13 Try it.

03:15 The winners in the five categories are Baker's Cottage

03:18 and Oversea for the most preferred mooncake brand,

03:22 Durian the Night of Brilliance Black-Torn Charcoal,

03:26 the most popular mooncake,

03:28 Kasahana, the best mooncake design,

03:31 Hernan Musang King Banan Snowy Mooncake,

03:34 the most innovative mooncake flavour,

03:37 and Hong Kong MX Mooncake, the best mooncake packaging.

03:42 [END PLAYBACK]

03:44 [AUDIO OUT]

03:47 [AUDIO OUT]

03:50 [BLANK_AUDIO]

Category

Transcript

Recommended