Meet Supercar Blondie: The Female Influencer Dominating Car TikTok

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Cars are notoriously a male dominated hobby and career field, but this female car TikToker has earned over 16.9 million followers on TikTok for her work. Here's how she broke through and rose to fame.

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00:00 Cars are notoriously a male-dominated hobby

00:02 and career field, but this woman car TikToker

00:05 has earned over 16.9 million followers

00:09 on the app for her work.

00:10 Here's how she broke through and rose to fame.

00:13 (upbeat music)

00:15 Alexandra Hershey, who goes by SupercarBlondie online,

00:20 has become one of the largest car content creators

00:23 on the internet.

00:24 Hershey was born and raised in Australia,

00:26 specifically Queensland.

00:28 The internet star graduated college

00:29 with a journalism degree, but wasn't always so involved

00:32 in the online space.

00:34 In 2008, Alexandra decided to take a leap of faith

00:37 and move to Dubai, where she first became involved

00:40 in creating media for car lovers.

00:42 In Dubai, Hershey landed a job as a newsreader

00:44 and presenter for a radio station called Dubai Eye 103.8.

00:48 It was at Dubai Eye that Hershey earned

00:50 the nickname RadioBlondie.

00:51 RadioBlondie became known for interviewing celebrities

00:54 about their love for cars.

00:55 The radio personality even got to interview

00:57 Jake Gyllenhaal about his hobby.

00:59 It wasn't long before Hershey amassed a decent fan base

01:02 and decided to leave her job with Dubai Eye in 2018

01:05 to create her own car content.

01:07 Hershey was always interested in cars,

01:09 but it used to be a hobby.

01:10 In 2015, she was posting cars in her free time

01:13 to about 300 followers on Instagram.

01:15 After pursuing her own career in content creation,

01:18 Alexandra now reaches millions of loyal followers.

01:22 It was with this massive audience

01:23 that SupercarBlondie was able to launch SB Media Group,

01:26 a quote, "full digital media network

01:28 "with a roster of talent, an automotive design studio,

01:31 "and a suite of channels and shows

01:34 "that live across YouTube, Instagram, Facebook,

01:36 "TikTok, Snapchat, and Twitter."

01:39 SB Media Group made Hershey's net worth soar

01:42 to an impressive 1.5 million,

01:44 but that's not what she's most proud of.

01:46 What's Trending got a chance to catch up

01:48 with SupercarBlondie at the 2023 Streaming Awards,

01:51 where the internet star and business owner

01:53 shared the pride she takes in opening up

01:55 the fascinating world of cars to so many people.

01:58 - You know what's been crazy?

01:59 To get the support of women in this industry.

02:02 People come up to me now, like women come up to me,

02:05 they're just going into university,

02:06 and they're like, "Oh my God,

02:08 "I would never have studied engineering without you.

02:10 "It's okay, it's really nice.

02:12 "I never expected to have that kind of impact."

02:14 And they're like, "Now I'm not afraid

02:15 "to be the only girl in the room.

02:18 "I study with a sea of men, I'm the only girl,

02:21 "but I'm not gonna be intimidated.

02:23 "We can do it together."

02:24 I'm like, "That is amazing."

02:25 - From a car enthusiast

02:26 to one of the most popular car media groups out there,

02:29 SupercarBlondie has proved that the car space can be,

02:31 and is, for everyone.

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