Former Anheuser-Busch exec says firm is 'wrong' to think Dylan Mulvaney controversy will go away by ignoring it because conservative customers won't just forget the fiasco
- last year
A former Anheuser-Busch (AB) executive says the firm is 'wrong' to think that the controversy surrounding Dylan Mulvaney's paid partnership with Bud Light will go away because conservative customers won't forget the fiasco.
Anson Frericks claimed that counting on people to forget about the incident which sparked widespread fury on April 1 is the 'wrong bet to make'.
He appeared on Fox & Friends Weekend on Fox News Sunday to discuss reports that Bud Light's marketing vice president Alissa Heinerscheid has taken a leave of absence following the incident.
She is being replaced by Budweiser global marketing vice president Todd Allen, according to AdAge.
It comes after worldwide calls for a boycott of Bud Light after transgender influencer Mulvaney promoted American's best selling beers to her 11 million followers on social media in a series of partnered posts.
Anson Frericks claimed that counting on people to forget about the incident which sparked widespread fury on April 1 is the 'wrong bet to make'.
He appeared on Fox & Friends Weekend on Fox News Sunday to discuss reports that Bud Light's marketing vice president Alissa Heinerscheid has taken a leave of absence following the incident.
She is being replaced by Budweiser global marketing vice president Todd Allen, according to AdAge.
It comes after worldwide calls for a boycott of Bud Light after transgender influencer Mulvaney promoted American's best selling beers to her 11 million followers on social media in a series of partnered posts.