Bud Light Sales Tanked , Following Boycott , Over Campaign With
Trans Influencer .
Bud Light Sales Tanked , Following Boycott , Over Campaign With
Trans Influencer .
Anheuser-Busch Inbev revealed the
drop in revenue on Aug. 3.
According to a company report, .
... revenue from April to June this year fell by 10.5 percent when compared to the same time in 2022.
According to the brewer, revenue fell “primarily due to the volume decline of Bud Light.”.
The time frame corresponds with the conservative backlash against the brand over an ad campaign with trans influencer Dylan Mulvaney.
Mulvaney posted a commemorative Bud Light can on their social media platforms.
While prominent conservatives called for a boycott following the branding event.
... Anheuser-Busch was also criticized by Mulvaney supporters who felt the company did not properly support the trans influencer.
Anheuser-Busch Inbev is the largest brewer in the world.
For the first time in two decades, .
... Bud Light fell from the best-selling beer in the U.S. to the second-best in June .
Modelo Especial was the top-selling beer in the U.S. during that period.
Modelo is owned by ABInBev, which is based in Belgium