CUPRA CEO Wayne Griffiths - “The CUPRA Tavascan isn’t just a car, it’s an attitude to the future”

"Big dreams begin with a few believers.” This is how the CEO of SEAT and CUPRA Wayne Griffiths explains the brand’s early vision. Their aim was to reinvent electrification and prove that electric cars could be sexy and uniquely sporty. And not even one year after launching the brand, those believers were bold enough to unveil the CUPRA Tavascan Concept in 2019. What was once nothing more than a sketch is now a piece of the brand’s future, and in just a few days’ time, at CUPRA’s Exponential Impulse event in Berlin, the world is going to discover this all-electric SUV, a new hero for the new era. In this interview, Wayne Griffiths talks about the significance of this milestone in CUPRA’s story.