Going on vacation? Gen Z would rather save that money for their pet

  • last year
Gen Z is more likely than any other generation to invest saved money on their pet than use it to go on vacation.

That’s according to a new survey of 2,000 pet owners split evenly by generation, that showed only 15% of Gen Z would rather buy an expensive concert ticket or go on vacation (30%) with saved cash, whereas 42% would prefer to save the money for unexpected pet expenses.

Gen X echoed the same sentiment — 30% would rather stash their money away for their pet than go on a trip (20%) or purchase a concert ticket (27%).

In fact, 41% of Gen Zers are more likely to spend $100 on their pet than on their partner.

And, Gen Zers admit they get more joy from seeing their pet happy than their partner (36% vs 21%), more than any other generation.

Conducted by OnePoll on behalf of Synchrony, the survey also found that half of baby boomers (54%) spend less than $150 each month on basic pet expenses.

This brings pet owners’ yearly spending to about $3,200.

Though pet parents plan for routine monthly expenses like food, training or vet visits, they also purchase non-necessity items like clothing, toys or even tech.

In the last year, respondents spent money on at least one unnecessary item, like “a machine that throws the ball for my dog,” “a super nice bed pillow, it was plush and it had fake diamonds,” and “a very large scratching post structure.”

One respondent even “bought [their] dog, Princess, a spa trip for a week.”

Respondents would even give up eating out for a whole year (45%) if it meant free pet expenses for the same amount of time. They’d also forego social media (42%) and streaming services (36%).

Pet parents would go a step further if it meant their pet could live an extra year. They’d give up dating or romance for a year (48%), work for their worst boss again (38%) and give up their paycheck (36%).

About half (49%) of millennials would even brave the winter weather and sleep outside in the snow to give their pet an extra year of life.

Overall, 53% of respondents believe their pet is more a part of their family than their childhood pet was.

On top of that, 90% of respondents agree that their pets are like their children.

WHAT WOULD PET OWNERS GIVE UP FOR A YEAR OF FREE PET EXPENSES?
● Eating out - 45%
● Social media - 42%
● Streaming services - 36%
● Bed - 26%
● Washer/dryer/dishwasher - 26%
● Indoor plumbing - 25%
● Phone - 23%

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