March Madness: How Brent Musburger Popularized Nickname Of College Basketball's Signature Event

The term "March Madness" was around for decades, but starting in 1982, it took on a whole new context. That's when CBS began its run of broadcasting the NCAA basketball tournament, and its lead announcer Brent Musburger introduced "March Madness" to a national audience. Since then, it has become the focus of legal wranglings with millions of dollars at stake. The 1982 NCAA tournament was a significant moment. It featured freshman Michael Jordan hitting the winning shot to give North Carolina coach Dean Smith his first national championship. And it was the first Final Four held in a dome (the Superdome in New Orleans).