Subject: What do want to get out of Instagram, [firstname]?

Hi [firstname],

When devising your Instagram marketing strategy, it's best to define a clear objective from the start.

Many big brands have decided that Instagram is potentially highly lucrative and a good place to invest their time and money. While you may be thinking: If it's good enough for them it's good enough for me, you also need to bear in mind that Instagram is different from other platforms and other social networks. You need to approach it differently. You need to have different objectives to the ones you use on other platforms, otherwise you'll be disappointed.

So what does this mean? First of all you need to be aware that Instagram ISN'T about making direct sales and conversions. You can’t include live links in your description that will send people anywhere, so you can’t have a 'Click Here to Buy Now'call to action. Believe it or not, this is actually a good thing at the end of the day as far as your marketing is concerned.

Instead, you need to be focusing on your brand’s visibility and popularity. Your aim is to build followers on Instagram, so that they will see your content and be constantly reminded about your brand and why it matters. Likewise, you want the people who already like your brand to learn to like it even more and to be constantly reminded that you exist and of all the great things they can buy. In so doing, you'll be establishing yourself as an authority in your niche. People will be reminded about all the great things you do or fantastic stuff that you sell.

This is very much a 'slow burn'marketing strategy and should not be measured in terms of immediate ROI. Instead, it should be measured in terms of engagement, growth and popularity. In the long term, this is actually much more valuable to you than a single sale.

Warmly,

[Your Name]

PS. I go into more details in my Instagram Marketing manual. Find out all about it here [link to sales page].