Two California cannabis companies are being accused of marketing falsely advertised percentages of THC. Filed by Jasper Centeno of Long Beach and Blake Wilson of Fresno against DreamFields Brands and Med for America, Inc. Takes specific aim at the companies’ Jeeter pre-roll products. Contrary to claims Jeeter pre-rolls average 35%-46% THC content, an independent lab test cited in the complaint said the brand only contains between 23% and 27% THC.

The lawsuit also draws attention to a cannabis review by Weed Week that found that all of Jeeter’s products had THC levels lower than the label advertised and accused DreamFields of exaggerating its products’ THC levels to charge customers higher rates.

“Consumers are willing to pay more for cannabis products with higher THC content, and expect to pay less for cannabis products with lower THC content,” wrote Christin Cho of Dovel and Luner, the law firm that filed the lawsuit. “The complaint alleges that by labeling its products with inflated THC numbers, defendants are overcharging consumers. Known as “THC inflation,” it is a new trend in the legal cannabis industry fueled by labs trying to meet the demand of producers wanting higher THC percentages for more favorable profit margins. Should the case go to trial, the plaintiffs are seeking a jury trial, an injunction against the company, and an undisclosed amount in punitive damages.