How Gamchha Is Taking Fashion World By Storm

  • 3 years ago
As artists get ready to explore the wonders of this versatile weave, the ­gamchha is slowly dispelling the myth about the poor man’s towel, with its ­str­ikingly rich colours.

When India’s new golden girl, Hima Das, soaked in the adulation of a thunderous crowd at the Finnish city of Tampere, holding aloft the Tricolour during a victory lap,a sparkling dash of red on a pristine white cloth sat quietly around the athlete’s neck. The gamchha—or as Das’s home state Assam calls it, the gaam­osa—made a huge statement in the eyeball-grabbing photograph of the week.

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