The History of White Claw

How did White Claw come to dominate the boozy seltzer market? Who is the mastermind behind the successful brand? Why is it the preferred beverage of bros™? Remember the great White Claw shortage? In this episode, we explore the fruitful "fizz-tory" of alcoholic carbonated beverages, and how one brand "Claw’d" its way to the top and took the Internet by storm. This video "The History of White Claw", first appeared on http://thrillist.com.