Burger King Campaigns For Michelin Star
- 4 years ago
Burger King has suggested that one of its beef burgers deserves a Michelin star.
CNN reports that marketing campaign has caught the eye of the respected culinary guide.
The fast food giant's Belgian arm launched a petition demanding a sought-after star for its new Master Angus burger.
Burger King is encouraging followers to sign an online petition aimed at Michelin Guide inspectors.
The campaign promoted a response from the Michelin guide social media team.
Michelin jokingly promised that an inspector would judge the burger.
CNN reports that marketing campaign has caught the eye of the respected culinary guide.
The fast food giant's Belgian arm launched a petition demanding a sought-after star for its new Master Angus burger.
Burger King is encouraging followers to sign an online petition aimed at Michelin Guide inspectors.
The campaign promoted a response from the Michelin guide social media team.
Michelin jokingly promised that an inspector would judge the burger.