Andrew Eborn’s Book of Failure® released on 7 July 2020
- 4 years ago
Andrew Eborn’s Book of Failure® released on 7 July 2020 - finally giving failure® the attention it deserves.
“If necessity is the mother of invention, Failure® is the father of success.” - Andrew Eborn.
In his series, Andrew shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into The Octopus TV Failure® Awards.
As Andrew Eborn points out “We always celebrate success whilst hiding the failures that led to that success.”
Andrew Eborn’s Book Of Failure® finally gives failure® the attention it deserves.
From failed products and services to campaigns and ads we would rather forget, Andrew encourages organisations and brands to be better at learning from failures rather than ignoring them and pretending they never happened.”
Andrew Eborn’s Book of Failure®
111 glorious pages of fabulous Failure®
Availability – on sale to public as of 07/07/2020.
FAILURE@OctopusTV.com
© Andrew Eborn 2019 ALL RIGHTS RESERVED
® Failure is a registered trademark owned by Octopus TV Ltd. ALL RIGHTS RESERVED
“If necessity is the mother of invention, Failure® is the father of success.” - Andrew Eborn.
In his series, Andrew shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into The Octopus TV Failure® Awards.
As Andrew Eborn points out “We always celebrate success whilst hiding the failures that led to that success.”
Andrew Eborn’s Book Of Failure® finally gives failure® the attention it deserves.
From failed products and services to campaigns and ads we would rather forget, Andrew encourages organisations and brands to be better at learning from failures rather than ignoring them and pretending they never happened.”
Andrew Eborn’s Book of Failure®
111 glorious pages of fabulous Failure®
Availability – on sale to public as of 07/07/2020.
FAILURE@OctopusTV.com
© Andrew Eborn 2019 ALL RIGHTS RESERVED
® Failure is a registered trademark owned by Octopus TV Ltd. ALL RIGHTS RESERVED