➜ One of the most important factors to consider when you create your brand ➜ How a brand story sets you apart from the competition To create a successful brand, you need a compelling story to tell. Brand stories are what separates the winning brands from the rest of the pack. If you want to set your business apart, you need to create a strong story. People don't just invest in businesses, but the people and culture behind them. Without a unique story to tell, you're just one of many businesses that all look the same. And a business that doesn't stand out isn't bound for greatness. In this video, I talk about exactly how you can create a brand story that takes your business from zero to the top.