Storyboard: What should be the playbook for brand building in 2020? Experts Discuss

Facebook India recently held its inaugural Building Brands Summit in Gurugram to bring industry leaders from more than 60 brands together on the same platform to explore and unravel the new tenets of brand building.One of the key highlights of the summit was the unveiling of the Playbook for Brand Building in 2020 and Beyond by Facebook. Storyboard spoke to Siddharth Banerjee, Director GSO at Facebook India, Gauravjeet Singh GM - Media South Asia at Unilever and Ravi Santhanam CMO at HDFC Bank to understand what should be the playbook for brand building in 2020.