US Experiences Shortage of White Claw Hard Seltzer

  • 5 years ago
There Is a Shortage of
White Claw Hard Seltzer in the US.
The brand itself has confirmed the
issue, saying it will work to meet
high customer demand.
We are working around the clock to increase supply given the rapid growth in consumer demand. White Claw has accelerated faster than anyone could have predicted, White Claw Senior VP of Marketing Sanjiv Gajiwala, via
CNN Business.
Sales for the hard seltzer have been
rising exponentially over the past year.
According to CNN Business, figures
topped $327 million this past July.
White Claw's popularity has been helped
by the low amount of calories in its cans.
The 100-calorie containers
also contain very little sugar.
The rise of hard seltzer has led to
some beer companies entering
the burgeoning market.
Anheuser-Busch sells
Bon & Viv spiked seltzer.
Truly, another competitor of
White Claw, is affiliated with Boston Beer

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