Expect profitability to go up post revamp of VIP Bags, says Sudip Ghose of VIP Industries
  • 5 years ago
For the first time in years 48 years VIP Bags will be undergoing a complete revamp in their brand positioning, logo & their range of products. Storyboard's Ankita Saxena caught up with Sudip Ghose, CEO of VIP Industries who spoke about the need of revamping the brand's positioning.