UPA's direct cash scheme gets Modi stamp

Aap ka paisa, aapke haath (your money in your hands) is the slogan coined by UPA II to promote the “Direct Cash Transfer” scheme which would be rolled out in phases, initially covering 43 districts (out of 51 announced earlier) from 1 January 2013 and the entire country (640 districts) by end 2013. Looks like the guidance given to Team UPA II is that whatever is to be done, should be done during 2013 and nothing should be left post-December 2013 as 2014 is going to be an uncertain year (read Lok Sabha Election year, if you believe in transparency).



In the second week of December, Jagdish Bhavsar, convener of BJP’s media cell had this to say about the party’s campaign strategy: “We have approached the election from three directions—through direct contact with people, through social media and for the first time ever a 3D campaign, and 30 vikas raths (chariots of progress) touring the state, telling people about the development activities of the Gujarat government.”



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