Pizza Hut to Profit From Papa John's Downward Spiral
- 6 years ago
Pizza Hut to Profit From
Papa John's Downward Spiral Pizza Hut’s NFL sponsorship is set to have a “meaningful and
lasting impact” on sales. The pizza chain took the sponsorship over from Papa John’s earlier this year. So far, the deal is strongly improving consumer perception of Pizza Hut. Papa John’s could suffer a
$320 million loss in U.S. sales this year. Pizza Hut will likely steal the profit from Papa John’s sales loss. Pizza hut has avoided mixing any politics with football since taking the NFL sponsorship. Last year, Papa John’s sparked backlash over its CEO and founder, John Schnatter, criticizing how the NFL handled players who knelt during the national anthem.
Papa John's Downward Spiral Pizza Hut’s NFL sponsorship is set to have a “meaningful and
lasting impact” on sales. The pizza chain took the sponsorship over from Papa John’s earlier this year. So far, the deal is strongly improving consumer perception of Pizza Hut. Papa John’s could suffer a
$320 million loss in U.S. sales this year. Pizza Hut will likely steal the profit from Papa John’s sales loss. Pizza hut has avoided mixing any politics with football since taking the NFL sponsorship. Last year, Papa John’s sparked backlash over its CEO and founder, John Schnatter, criticizing how the NFL handled players who knelt during the national anthem.