Favorit Book Positioning: The Battle for Your Mind Unlimited acces Best Sellers Rank : #4
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Describes an approach to creating a "position" in a prospective customer s mind - one that reflects a company s own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.
Describes an approach to creating a "position" in a prospective customer s mind - one that reflects a company s own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product.