Online shopping comes to Nigeria | FT World
- 5 years ago
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Nigerians like to shop. But with few shopping malls and poor transport facilities, it is often difficult to access products. Online retailers look set to change all that. West Africa correspondent Xan Rice reports on the online strategies of companies such as Jumia and Konga.
For more video content from the Financial Times, visit http://www.FT.com/video
Nigerians like to shop. But with few shopping malls and poor transport facilities, it is often difficult to access products. Online retailers look set to change all that. West Africa correspondent Xan Rice reports on the online strategies of companies such as Jumia and Konga.
For more video content from the Financial Times, visit http://www.FT.com/video