Try Not to Be Mesmerized by This Video of Kinetic Sand The anonymous YouTuber, Sand Tagious, told Reuters he started making kinetic sand videos in 2017. According to Live Science, kinetic sand is normal sand with a silicone oil coating. "I found these types of sand videos appealing to the point where I became interested in creating my own. I wanted to add my own design and creativity to the videos and it's just developed from there."