Such was his love for the new iPhone that a man from Thane's Naupada district went riding on a horse with a procession and a band party to receive his iPhone X from the Apple store. The latest Apple smartphone, which is seeing massive customer interest across the world, is the latest tech offering that gizmo freaks are dying to lay their hands upon. "I love iPhone X," is what the placard, which Pallival was holding while sitting on a horse, read. Even the band party, that followed him, carried banners reading the same, said reports. Pallival even collected his brand new iphone X from the Apple store while sitting on the horse, said reports. The iPhone X 64 GB model is priced at Rs. 89,000 and the 256 GB model is pried at Rs. 1,02,000. Across the world, lines formed outside Apple stores on Friday as fans flocked to buy the iPhone X signalling stronger demand for the 10th anniversary version of the premium smartphone.