The New York Times Wednesday announced an offer that will see new digital subscribers receive a free membership to Spotify Premium. “News and music have gone hand-in-hand since the early days of radio, and because personalization and curation are central to what both The Times and Spotify do so well, we created an experience for Times readers that gives them access to all the news and all the music that they want in one premier subscription," The Times received a big subscriber boost following the presidential election, bringing in 276,000 new digital subscribers, and this will only help them connect with younger audiences. The offer entails a one-year commitment and includes other goodies like podcasts, ebooks, and access to live events at a cost of $5 a week.